With inflation in Hungary remaining the highest in the EU, unit prices for packaged and unpackaged leavened bread have continued to rise at double-digit rates in 2023 despite a reduction in grain prices on international commodity markets. Consequently, both categories are poised to post declines in retail volume sales. However, their contraction in this regard has been tempered by the fact that leavened bread is traditionally one of the most consumed staple foods in the country and still reasona...
Euromonitor International's Baked Goods in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Baked Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Baked Goods in Hungary
Euromonitor International
November 2023
List Of Contents And Tables
BAKED GOODS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Unit prices for leavened bread continue to increase sharply
Frozen baked goods is the best performing category in retail volume terms
Interest in higher-end bread products made with healthier ingredients remains strong
PROSPECTS AND OPPORTUNITIES
Migration from unpackaged to packaged leavened bread set to gain momentum
Premiumisation will remain most visible in leavened bread
Unpackaged cakes likely to experience mixed fortunes at off- and on-trade levels
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2018-2023
Table 2 Sales of Baked Goods by Category: Value 2018-2023
Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 5 Sales of Pastries by Type: % Value 2018-2023
Table 6 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 7 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 8 Distribution of Baked Goods by Format: % Value 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 10 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN HUNGARY
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2018-2023
Table 14 Sales of Staple Foods by Category: Value 2018-2023
Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028