In 2023, frozen cakes, sweet pies and tarts demonstrated the fastest current value growth in baked goods. Demand for these types of frozen baked goods is growing alongside the faster pace of life in Estonian society, although it remains a niche at present. Estonians have started allocating more time to work and socializing with friends and family, whilst dedicating less time to cooking at home. Frozen baked goods fit well into such lifestyles, with consumers favouring their convenience, as they...
Euromonitor International's Baked Goods in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Baked Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Baked Goods in Estonia
Euromonitor International
November 2023
List Of Contents And Tables
BAKED GOODS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Frozen cakes, sweet pies and tarts demonstrate fastest volume growth
Packaged flat bread sees growth as consumers seek lower-calorie options
Eesti Pagar AS is leader in baked goods
PROSPECTS AND OPPORTUNITIES
Frozen cakes, sweet pies and tarts to capture further consumer interest
Healthier variants to emerge in packaged flat bread
Frozen baked goods to gain popularity thanks to ease of cooking
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2018-2023
Table 2 Sales of Baked Goods by Category: Value 2018-2023
Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 5 Sales of Pastries by Type: % Value 2018-2023
Table 6 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 7 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 8 Distribution of Baked Goods by Format: % Value 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 10 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN ESTONIA
EXECUTIVE SUMMARY
Staple foods in 2023
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2018-2023
Table 14 Sales of Staple Foods by Category: Value 2018-2023
Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2019-2023
Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028