Retail volume sales of baby food saw modest growth in 2023, continuing the trend of the previous year. Demand for milk formula in Portugal is strongly dependant on professional guidance. Consumers first make contact with medical professionals at the maternity hospital when their baby is born and new mothers are especially inclined to follow the paediatrician’s guidance until their baby transitions to conventional milk. Currently this is bad news for the category as many Portuguese paediatricians...
Euromonitor International's Baby Food in Portugal report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Baby Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop
Baby Food in Portugal
Euromonitor International
September 2023
List Of Contents And Tables
BABY FOOD IN PORTUGAL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand remains restricted by popularity of breastfeeding and home-made food preparation
Health and wellness trends shape new product innovation
Private label ranges gain traction in fruit pouches
PROSPECTS AND OPPORTUNITIES
Change in legislation will boost sales of special baby milk formula, but enduring popularity of breastfeeding will limit demand for standard products
Quality of ingredients will become increasingly important
Shrinkification will be adopted to mitigate costs, while innovation will focus on high-turnover products
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2018-2023
Table 2 Sales of Baby Food by Category: Value 2018-2023
Table 3 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 4 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 6 NBO Company Shares of Baby Food: % Value 2019-2023
Table 7 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 8 Distribution of Baby Food by Format: % Value 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 10 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN PORTUGAL
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 17 Penetration of Private Label by Category: % Value 2018-2023
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028