The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.
Euromonitor International's Baby Food in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Baby Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop
Baby Food in Germany
Euromonitor International
September 2023
List Of Contents And Tables
BABY FOOD IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Recovery in demand boosts sales of prepared baby food and other baby food
Brands seek to differentiate their offer as private label focuses on organic products
Hipp retains solid lead despite challenges from private label and niche organic players
PROSPECTS AND OPPORTUNITIES
Unfavourable demographic conditions and prevalence of breastfeeding set to limit growth of milk formula
Differentiation strategies place alternatives to cow’s milk formula in the spotlight
Sustainability targets set to become increasingly ambitious
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2018-2023
Table 2 Sales of Baby Food by Category: Value 2018-2023
Table 3 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 4 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 6 NBO Company Shares of Baby Food: % Value 2019-2023
Table 7 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 8 Distribution of Baby Food by Format: % Value 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 10 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 17 Penetration of Private Label by Category: % Value 2018-2023
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028