Baby Food in Estonia

Baby Food in Estonia


Baby food is expected to register a fall in constant value sales, but volume growth will be moderate. Consumers are expected to be highly price sensitive and prioritise value for money, with a degree of trading down as inflation still bites, though inflation has eased since the previous year. Local companies such as Salvest (see below) benefit from this heightened price sensitivity, as they offer affordable, high quality baby food.

Euromonitor International's Baby Food in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop


Baby Food in Estonia
Euromonitor International
September 2023
List Of Contents And Tables
BABY FOOD IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate volume growth, though degree of trading down
Hipp retains its lead but experiences more intense competition, particularly from local players
Prepared baby food registers highest current value growth
PROSPECTS AND OPPORTUNITIES
Premiumisation of prepared baby foods over forecast period
Follow-on formulas register higher growth
E-commerce, along with an omnichannel strategy, gains further value share
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2018-2023
Table 2 Sales of Baby Food by Category: Value 2018-2023
Table 3 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 4 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Baby Food: % Value 2019-2023
Table 6 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 7 Distribution of Baby Food by Format: % Value 2018-2023
Table 8 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 9 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN ESTONIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Penetration of Private Label by Category: % Value 2018-2023
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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