Official statistics showed an increase in the birth rate in 2020 and 2021, which has partly contributed to the robust performance in current value sales in recent years. Although in 2022, the birth-rate trend altered and recorded a year-on-year decline compared to 2021 levels. Nevertheless, birth rates are higher in Kazakhstan than other Central Asian and European countries as well as its neighbouring country Russia. Growing parental awareness of baby-specific care has equally been a growth fact...
Euromonitor International's Baby and Child-specific Products in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Baby and Child-specific Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Baby and Child-Specific Products in Kazakhstan
Euromonitor International
May 2023
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight rise in birth rate and growing parental awareness drives demand
Parents seek more sophisticated products for babies/children
Johnson & Johnson Inc is leader in baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Caring for the health of children's skin will drive sales momentum
Widespread use of baby wipes will drive category growth
E-commerce faces solid growth prospects
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care increased in 2022
2022 trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027