Baby and Child-Specific Products in Italy

Baby and Child-Specific Products in Italy


Baby and child-specific products continued to see value sales rise in 2022 as the further improvement of the pandemic situation helped in the recovery of volumes. Value sales growth was also linked to unit price increases, the result of rising retail prices due to the higher cost of production faced by manufacturers. Italian children had already returned to school in person in 2021 and, in 2022, parents were more used to living with COVID-19, thanks to the further lifting of restrictions. Face m...

Euromonitor International's Baby and Child-specific Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Baby and Child-Specific Products in Italy
Euromonitor International
May 2023
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher incidence of children’s after-school activities and socialising leads to further sales recovery
Sustainability is the key word, while baby and child-specific sun care drives growth
Nivea Baby overtakes Johnson’s Baby and Pampers to gain top spot
PROSPECTS AND OPPORTUNITIES
Volume sales set to follow long-term downward trend
E-commerce will continue to gain share, although it will slow down
Sustainability and convenience will remain key
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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