Baby and Child-Specific Products in Estonia

Baby and Child-Specific Products in Estonia


Sales of baby and child-specific products record further growth in 2022 as normal trading and consumers’ usual routines resume with the lifting of pandemic restrictions and opening up of society. Baby wipes remained the largest product within the category in the year. In addition to being used while on-the-go, they were also used for general purpose hygiene during the pandemic, with consumers purchasing them not only for their children, but also for their own hygiene.

Euromonitor International's Baby and Child-specific Products in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Baby and Child-Specific Products in Estonia
Euromonitor International
May 2023
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further growth in 2022 with return to normality
Sun care in demand with the lifting of pandemic restrictions
Reasonable price inflation and promotional activity support sales
PROSPECTS AND OPPORTUNITIES
Moderate performance anticipated
Local players’ presence to remain low
Private label could increase its foothold
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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