Major multinational player, Johnson & Johnson, has a well-established presence in the Egyptian market, which it has built over many years. The brand has gained high levels of consumer trust, which is particularly important in the area of baby and child-specific products, with parents not willing to take risks with the safety or quality of products for their children. As a result, Johnson & Johnson remains the leading brand in the baby and child-specific products category in Egypt.
Euromonitor International's Baby and Child-specific Products in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Baby and Child-specific Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Baby and Child-Specific Products in Egypt
Euromonitor International
May 2023
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Johnson & Johnson is the leading brand in Egypt
Pendulin is competing strongly
Consumers are price sensitive
PROSPECTS AND OPPORTUNITIES
E-commerce might boom
Ongoing pressures on consumer purchasing power
Premium products will remain essential for some parents
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN EGYPT
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027