Away-From-Home Tissue and Hygiene in Serbia

Away-from-home tissue registered modest current value and volume growth in Serbia in 2024. Value sales were supported by increasing hygiene standards in the hospitality sector. AFH toilet paper accounted for most value sales. However, with hygiene standards growing, there are also more offerings of products such as AFH boxed facial tissue, which registered the highest volume growth in 2024.

Euromonitor International's Away-from-Home Tissue and Hygiene in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Away-From-Home Tissue and Hygiene in Serbia
Euromonitor International
March 2025
List Of Contents And Tables
AWAY-FROM-HOME TISSUE AND HYGIENE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Higher hygiene standards in hospitality support growth of away-from-home tissue
Ageing population drives growth in AFD adult incontinence
Degree of premiumisation
PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Wholesalers main distribution channel
Continuing innovation, as players fight for value share
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN SERBIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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