The pandemic brought particular challenges to away-from-home tissue and hygiene in Germany as businesses, restaurants and hospitality sectors were forced to remain closed and limited in terms of operating over an extended period. A tentative revival did not emerge until the second half of 2022, following the reopening of restaurants and businesses and the return to travel – activities that were felt more predominantly the following year. Volumes of both away-from-home tissue and away-from-home h...
Euromonitor International's Away-from-Home Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Away-from-Home Tissue and Hygiene market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Away-From-Home Tissue and Hygiene in Germany
Euromonitor International
March 2024
List Of Contents And Tables
AWAY-FROM-HOME TISSUE AND HYGIENE IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Further strong growth for away-from-home tissue and hygiene in 2023
AFH toilet paper remains most popular product for away-from-home tissue in Germany
Growing concerns over sustainability poses potential threat to away-from-home tissue
PROSPECTS AND OPPORTUNITIES
Away-from-home tissue set to be further driven by lifestyle habits
Ageing population to continue driving demand for away-from-home hygiene
Need for sustainable solutions will bring opportunities and challenges
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2018-2023
Table 9 Infant Population 2018-2023
Table 10 Female Population by Age 2018-2023
Table 11 Total Population by Age 2018-2023
Table 12 Households 2018-2023
Table 13 Forecast Infant Population 2023-2028
Table 14 Forecast Female Population by Age 2023-2028
Table 15 Forecast Total Population by Age 2023-2028
Table 16 Forecast Households 2023-2028
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028