Away-From-Home Tissue and Hygiene in Denmark

Despite the value growth of away-from-home (AFH) tissue in 2024, the weakness in the economic climate has led to more price-sensitive purchasing decisions, which has dampened growth rates due to rising cost concerns. However, manufacturers like Essity benefited from the heightened focus on hygiene and personal care in the post-COVID-19 era. There is now a stronger emphasis on wiping, cleaning, handwashing, and tissue products in Denmark. Furthermore, Essity observed a rising trend of replacing a...

Euromonitor International's Away-from-Home Tissue and Hygiene in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Away-From-Home Tissue and Hygiene in Denmark
Euromonitor International
March 2025
List Of Contents And Tables
AWAY-FROM-HOME TISSUE AND HYGIENE IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
AFH paper towels drive growth as it increasingly replaces air dryers
The ageing population and rising obesity rates support sales of AFH adult incontinence
Innovation focuses on efficacy to offer a higher level of performance
PROSPECTS AND OPPORTUNITIES
An ongoing focus on efficient hygiene solutions is set to drive growth
Hospitals and healthcare facilities set to lead distribution of AFH tissue and hygiene products
Smart technology will be used to streamline maintenance schedules and reduce waste
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN DENMARK
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2019-2024
Table 9 Infant Population 2019-2024
Table 10 Female Population by Age 2019-2024
Table 11 Total Population by Age 2019-2024
Table 12 Households 2019-2024
Table 13 Forecast Infant Population 2024-2029
Table 14 Forecast Female Population by Age 2024-2029
Table 15 Forecast Total Population by Age 2024-2029
Table 16 Forecast Households 2024-2029
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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