Smartphones are indispensable everyday companions for the vast majority of consumers in Austria, yet volume sales continued to fall in 2024. Sales of smartphones have already reached saturation point in Austria and the full transition from feature phones to smartphones is very much complete. The trend towards longer replacement cycles in smartphones continues in 2024. There are certainly several reasons for this, including a lack of innovation in recent years and a continuing reluctance to consu...
Euromonitor International's Mobile Phones in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Mobile Phones market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Mobile Phones in Austria
Euromonitor International
July 2024
List Of Contents And Tables
MOBILE PHONES IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales suffer under ever longer replacement cycles
Campaign to promote repairs should not be underestimated
Google Inc’s Pixel finally comes to Austria
PROSPECTS AND OPPORTUNITIES
Sustainability to weigh on replacement cycles of smartphones
Seniors are core audience in feature phones
More competition expected in Android smartphones
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2019-2024
Table 2 Sales of Mobile Phones by Category: Value 2019-2024
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 4 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 6 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 8 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 10 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
CONSUMER ELECTRONICS IN AUSTRIA
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 15 Sales of Consumer Electronics by Category: Value 2019-2024
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2020-2024