Austria Drinking Milk Products

Drinking Milk Products in Austria


In 2024, drinking milk products in Austria is set to see a further drop in retail volume sales, but good, if slower, retail current value growth, supported by unit price increases. Consumers in Austria are drinking less cow’s milk. Retail volume sales of cow’s milk are set to decline further in 2024. In retail current value terms, however, cow’s milk is predicted to see a stable performance in 2024, mainly due to price increases caused by the higher costs for cow’s milk. Goat milk is set to reco...

Euromonitor International's Drinking Milk Products in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Drinking Milk Products in Austria
Euromonitor International
August 2024
List Of Contents And Tables
DRINKING MILK PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Move away from cow’s milk continues
Shelf stable milk continues to benefit from pricing and convenience advantages
Sustainable packaging gains momentum
PROSPECTS AND OPPORTUNITIES
Slow decline anticipated in drinking milk products over the forecast period
Health and wellness trend to shape flavoured milk drinks
Private label is set to continue to leverage strong retail assortments
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 2 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 7 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 16 Penetration of Private Label by Category: % Value 2019-2024
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
APPENDIX
DISCLAIMER
SOURCES
Summary 1 Research Sources

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