Megatrends in Australia
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Australia.
Euromonitor's Megatrends in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends framework
- Convenience is key for busy Australians
- Convenience
- 7-Eleven Australia enhances customer convenience with Grabango
- Tech continues to contribute to the simplification of everyday tasks
- Consumers pursue a better work-life balance
- Millennials are the least keen to see or try products or services before making a purchase
- Australians value the convenience of e-commerce, allowing to order anytime and anywhere
- Younger generations have less time to cook
- Digital living
- Eufy unveils new line of smart home devices for Australian market
- Smart appliances fast becoming a must-have for the home
- Shoppers remain concerned about data privacy
- Millennials are most likely to manage their data settings
- Shoppers continue to put their trust in the opinions of friends and family
- Consumers are looking for balance between face-to-face and online activities
- Diversity and inclusion
- Speedo launches inclusive “Go Full Speedo” campaign
- Australians are keen to support causes aligned with their own values
- Millennials are eager to have a positive impact on the world
- Majority of Australians feel comfortable with expressing their identity
- Australians value trustworthy companies and brands
- Experience more
- Metaverse of Magic blends illusion and live theatre with interactive gameplay
- Australians try to balance activities in person and online
- Relaxation and personal safety are top of the bill for holidaymakers
- Consumers continue to value real world experiences
- Personalisation
- Threadicated unveils AI-powered personalised styling service
- Millennials have the most enthusiasm for virtual experiences
- Demand for tailored experiences is still relatively low, but rising
- Premiumisation
- Proudi enhances its human-grade wet dog food offering
- Most consumers are looking for ways to simplify their life
- Millennials are keen to get involved in product innovation
- Health, high quality and performance are key considerations for Australian shoppers
- Pursuit of value
- Coles enhances its affordable luxury offering with Coles Finest redesign
- Australian shoppers adopt thriftier habits
- Older consumers are the most likely to lack financial security
- Shoppers embrace the circular economy
- Gen Z are the most determined to economise
- Shopper reinvented
- Australia Post rolls out modern retail space and community hub
- Millennials are the most concerned about brand trust
- The internet now dominates travel-related buying
- Australia lags behind in s-commerce
- Millennials tend to be more active in interacting with brands online
- Sustainable living
- Michael Hill launches gold recycling programme
- Consumers continue to adopt greener behaviour
- Australians continue to be hot on recycling
- Controlling food waste and plastics use are top environmental priorities
- Australians are more inclined to support causes that align with their values
- Recyclable packaging is at the top of the minds of eco-conscious Australians
- Wellness
- PERKii taps into gut health trend with new range of Probiotic Smoothies
- Consumers are turning to holistic methods to reduce stress
- Australians take a keen interest in fitness and wellness
- Consumers remain concerned about health and safety in the post-pandemic era
- Leverage the power of megatrends to shape your strategy today
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