Australia Home and Garden

Home and Garden in Australia


In 2023, value sales of home and garden in Australia experienced a marginal decline following an increase the previous year. This was due to several factors, including the higher cost of living. As inflation swept Australia in 2023, it led to a rise in daily expenses, which resulted in reduced disposable incomes for many households. This forced them to prioritise essential needs over discretionary spending on home and garden improvements. Additionally, the Reserve Bank of Australia implemented s...

Euromonitor International's Home and Garden in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home and Garden in Australia
Euromonitor International
May 2024
List Of Contents And Tables
HOME AND GARDEN IN AUSTRALIA
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing sales of indoor plants driven by the influence of biophilic designs
Innovation steers demand for robotic lawn mowers
E-commerce hits new high in terms of gardening distribution share
PROSPECTS AND OPPORTUNITIES
Watering likely to see influence of technological advancement
Microgreens and indoor edibles set to gain momentum in near future
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Smaller living spaces fuel demand for multifunctional furniture in Australia
Ikea navigates cost pressures, leading to share gain and sales growth
E-commerce reaches distribution high within home furnishings
PROSPECTS AND OPPORTUNITIES
Home furnishings likely to be driven by eco-consciousness trend
Smart home technology integration likely to emerge in home furnishings
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ryobi’s double-digit growth driven by power tools in 2023
Impact of sustainability seen in Australian home paint
E-commerce records double-digit growth in home improvement
PROSPECTS AND OPPORTUNITIES
Leading home paint players reveal colour palettes for 2024
Nature-inspired living set to drive sales of wooden flooring
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cookware brands launch toxin-free products in line with sustainability trend
Tefal recovers share to strengthen leadership of cookware in 2023
Homewares and home furnishing stores records double-digit growth and share gain
PROSPECTS AND OPPORTUNITIES
Demand for homewares to be partly driven by home-cooking trend
PFAS ban likely to impact non-stick cookware
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028

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