Consumer Values and Behaviour in Australia
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Australia
- Consumers in Australia are troubled by rising unit prices of goods they buy daily
- Australian millennials feel accepted by society
- Australian consumers seek novel goods and amenities
- Millennials are Australia’s most inquisitive generation
- Consumers in Australia are optimistic about their future happiness
- Millennials are Australia’s most optimistic generation
- Australian consumers regularly spend their time exercising
- Safety is the most valued feature among Australian households
- Australians prefer to cook their own meals
- Australians who don’t cook live with someone who does
- Baby boomers dislike cooking more than other Australian consumers
- Most Australian consumers look for healthy ingredients in food and beverages
- Gen X values their work-life balance more than other Australian consumers
- Consumers in Australia value job security
- Australians set clear boundaries between work and personal life
- Australians regularly socialise online
- Gen Z Australians socialise in person more regularly than online
- Australians primarily seek value for money when travelling
- Older generations most eagerly seek value for money when travelling
- Australians prefer less intense exercise like walking or hiking
- Millennials are Australia’s most avid cyclists
- Consumers appreciate meditation to improve wellbeing
- Australians are worried about climate change
- Consumers actively pursuing environmentally-conscious lifestyles
- Consumers in Australia actively seek energy-efficient products
- Baby boomers are Australia’s most opinionated generation
- Australians love a good bargain
- Baby boomers are the most avid bargain hunters
- Australians don’t mind buying second-hand or previously-owned items
- Gen Z is Australia’s most brand-conscious generation
- Most Australians subscribe to online streaming services
- Australians expect to increase their spending on groceries
- Gen Z set to increase spending on health and wellness the most
- Less than half of consumers are comfortable with their current financial situation
- Millennials are the most financially comfortable generation in Australia
- Gen Z intend to increase their savings more than other generations do
- Most Australians actively manage data sharing and privacy settings
- Millennials are the most concerned with their online reputation
- Social media is Australia’s most frequent online activity
- Most Millennials use health or fitness apps
- Consumers enjoy shopping online
- Australians are less inclined to interact with companies on social media
- Gen Z most inclined to follow companies on social media
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