Consumer Lifestyles in Australia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Australia 2024
- Personal traits and values
- Consumers feel concerned about the rising unit prices of essential goods
- Gen Z prioritise time for themselves more than other generations
- Millennials find being active in their communities more important than other generations
- Millennials more likely to prefer their experiences be virtual than other generations
- Voice of the consumer (1)
- Millennials feeling the most optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Keeping a clean and tidy house the most popular home activity in Australia
- Millennials are Australia’s most frequent social media users
- Voice of the consumer (2)
- Older generations most likely to seek energy efficient homes
- Baby boomers have a higher preference for suburban homes than other generations
- Australians seek value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Millennials are more actively seeking to reduce alcohol consumption
- Millennials value the convenience of eating out more than other generations
- Voice of the consumer (3)
- Australians prepare their own meals at least once a week
- Majority of consumers looking for healthy ingredients in their consumption habits
- Australians are more willing to pay a premium for health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Gen X and Gen Z want their employers to prioritise employee health and safety
- Australian consumers with children value work-life balance slightly less than those without
- Gen X most likely to pursue employment that offers job security
- Australians would like to set their own working hours
- Working life survey highlights
- Health and wellness
- Australian consumers prefer walking or hiking for exercise at least once a week
- Physical activity is Australia’s main preference to reduce stress
- Consumers consider health and nutritional properties the most influential product feature
- Millennials are Australia’s most avid users of health or fitness tracking apps
- Health and wellness survey highlights
- Shopping and spending
- Australian consumers love searching for the best deals
- Voice of the consumer (4)
- Baby boomers enjoy visiting shopping malls far more than other Australians
- Gen X are most driven towards brands with easily understood labels
- Baby boomers make the most effort to support locally owned stores
- Australians often buy used or second-hand items
- Millennials most active online in their engagements with brands
- Australian consumers place a lot of trust in recommendations from friends and family
- Voice of the consumer (5)
- Australians intending to spend more on groceries and less on new technology
- Older generations express concern over their current economic state
- Shopping and spending survey highlights
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook