Premiumisation has been a consistent trend in alcoholic drinks in the local market, with consumers favouring the higher quality of premium beer in Australia, despite the higher associated cost. However, the consumption of premium lager has been in decline since 2021, as consumers struggle to grapple with high inflation and interest rates, leaving less money to spend on luxuries. Trading down to more affordable alternatives is a common practice adopted by consumers to continue enjoying some of th...
Euromonitor International's Beer in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Beer in Australia
Euromonitor International
June 2024
List Of Contents And Tables
BEER IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mid-priced lager the beneficiary as premiumisation faces inflationary challenges
Further rise in excise tax a concern for manufacturers of beer
On-trade beer records strong growth at the expense of off-trade consumption
PROSPECTS AND OPPORTUNITIES
Rapid growth of RTDs a potential threat to the growth of beer