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Australia Alcoholic Drinks

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 83 Pages Euromonitor International June, 2024 EP18926172
Best Price Guarantee
Price from $2,100
Length 83 Pages
Publisher Euromonitor International
Published Date June, 2024
SKU EP18926172

Alcoholic Drinks in Australia


In 2023, total demand for alcoholic drinks in Australia marginally improved following a relatively poor performance the previous year, with inflation and interest rates reaching a plateau and starting to stabilise. Consumer spending remained rather conservative in 2023, as the cost of living was still high and stagnant wage growth left Australians with low disposable incomes to spend on luxuries. Despite these challenges, the alcoholic drinks industry was fairly resilient, with total value and v...

Euromonitor International's Alcoholic Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Australia
Euromonitor International
June 2024
List Of Contents And Tables
ALCOHOLIC DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mid-priced lager the beneficiary as premiumisation faces inflationary challenges
Further rise in excise tax a concern for manufacturers of beer
On-trade beer records strong growth at the expense of off-trade consumption
PROSPECTS AND OPPORTUNITIES
Rapid growth of RTDs a potential threat to the growth of beer
Strong demand expected for non/low alcohol beer amid changing consumer habits
Sustainable and independent production top of mind for Australian consumers
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2023
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 Sales of Beer by Craft vs Standard 2018-2023
Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 28 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wine consumption in decline as preference for alcoholic drinks shifts
Growth for sparkling wine and still rosé wine amid overall category decline
Non alcoholic wine expands as demand grows among local consumers
PROSPECTS AND OPPORTUNITIES
Wine consumption in Australia set to recover over forecast period despite challenges
Opportunity for wine to be a drink of occasion with premium offerings
Oversupply of wine a challenge as exports to China see slow recovery
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2018-2023
Table 34 Sales of Wine by Category: Total Value 2018-2023
Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 48 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 49 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 50 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 60 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 61 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
On-trade volumes continue to recover, while off-trade maintains momentum
Premium spirits continue to gain share across much of the category
Tequlia high in demand to quickly become an Australian favourite
PROSPECTS AND OPPORTUNITIES
Cocktail trend slowing but strong enough to drive future growth
Potential gap in the market for spirits with low alcohol content
Significant increase in excise tax has potential to price consumers out of category
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2023
CATEGORY DATA
Table 64 Sales of Spirits by Category: Total Volume 2018-2023
Table 65 Sales of Spirits by Category: Total Value 2018-2023
Table 66 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 67 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 73 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 75 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 76 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 78 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 79 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 80 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 81 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 82 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline for cider/perry amid economic downturn and consumers reducing non-essential spending
Low-calorie drinks top of mind among health-conscious consumers
Local production a key component for success in Australian market
PROSPECTS AND OPPORTUNITIES
Cider/perry set to grow but will be outpaced by competitors such as RTDs
Local production of cider will remain a key factor for category growth
Cans expected to become favoured packaging for cider
CATEGORY DATA
Table 85 Sales of Cider/Perry: Total Volume 2018-2023
Table 86 Sales of Cider/Perry: Total Value 2018-2023
Table 87 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 88 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 96 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 97 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady growth for RTDs continues into 2023, driven by spirit-based options
Hard seltzers target health-conscious consumers with low-calorie alternatives
New innovation in packaging to address consumer preferences
PROSPECTS AND OPPORTUNITIES
RTDs expected to maintain strong momentum heading into forecast period
Further innovation expected through flavours to help create competitive edge
Non alcoholic RTDs poised to grow but will retain low share overall
CATEGORY DATA
Table 100 Sales of RTDs by Category: Total Volume 2018-2023
Table 101 Sales of RTDs by Category: Total Value 2018-2023
Table 102 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 103 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 108 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 109 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 110 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 111 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 112 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

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