In 2024, demand for Asian speciality drinks in Germany continues to be driven primarily by off-trade sales, although the category’s presence in the local market is limited. The ongoing economic challenges, including inflation and supply chain disruptions, continue to impact affordability and availability. Many local consumers, unfamiliar with Asian speciality drinks, remain hesitant to try them, particularly if they perceive them as overly artificial. Additionally, the on-trade channel remains u...
Euromonitor International's Asian Speciality Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Asian Speciality Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Asian Speciality Drinks in Germany
Euromonitor International
December 2024
List Of Contents And Tables
ASIAN SPECIALITY DRINKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Off-trade continues to drive demand, with expanding distribution raising awareness
Health-conscious consumers drive demand for “natural” claims
Regional demographics continue to shape the demand for Asian speciality drinks
PROSPECTS AND OPPORTUNITIES
Demand for healthier beverages presents an opportunity
Asian cuisine and beverages will influence the health-conscious young population
Growing Asian population and cultural hubs to support sales
CATEGORY DATA
Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029
SOFT DRINKS IN GERMANY
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024