Consumer Values and Behaviour in Argentina
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Argentina report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Argentina
- Consumers are troubled by the escalating expenses associated with everyday goods
- Baby boomers feel comfortable expressing their identity with friends and family
- Argentinians like to try new products and services
- Millennials are most active when it comes to extensive research on the product they buy
- Argentinians are more optimistic about their finances than their global counterparts
- Baby boomers look forward to having more spare time
- While at home, consumers in Argentina socialise and exercise
- Safe location is the most appreciated home feature among Argentinian households
- Argentinians prefer to cook or bake a dish themselves
- Argentinians enjoy cooking less than their global counterparts
- Busy millennials have the least time for cooking
- 63% of Argentinian consumers look for healthy ingredients in food and beverages
- Baby boomers expect to arrange their own preferred working hours
- Salary is the highest work priority in Argentina, especially for millennials
- Maintaining a clear boundary between professional and personal life is important
- Constant virtual interaction with friends remains high
- Millennials are most keen to study or listen to a lecture online
- Relaxation while traveling is very important for Argentinians
- Gen Z are least likely to look for value for money in Argentina
- Consumers in Argentina engage in walking or hiking
- Younger generations practice weight lifting/strength training
- Consumers in Argentina are interested in meditation
- More than half of Argentinian consumers worry about climate change
- Consumers are actively pursuing environmentally-conscious lifestyles
- Baby boomers are the most active green generation in Argentina
- Consumers actively express their views on social media
- Due to soaring inflation Argentinians are actively looking for bargains
- Older generations are most affected by the need for cost savings
- Reputable brands remain top of the list
- Gen X consumers are most attracted by well known brands
- Argentinians subscribe to digital platforms for streaming content
- Consumers are planning to continue spending on health and wellness as top priority
- Gen Z foresee increasing spending on education the most
- With booming inflation , Argentinians are concerned about their current financial situation
- Younger generations say that their liabilities exceed assets
- Gen Z expects to save more money
- Consumers in Argentina actively manage data sharing and privacy settings
- Half of baby boomers state that tailored promotions utilising their search are intrusive
- Messaging apps or platforms integral part of online presence
- Millennials are most active in watching videos online at least weekly
- Millennials regularly write reviews and buy products online
- Argentinians follow or like companies' social media feeds or posts
- Gen X are most likely to talk to customer service online
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