Following strong growth during COVID-19, in 2023, appliances and electronics specialists in Romania registered a downward trend. For larger appliances, sales were sustained in 2023 as consumers applied for vouchers through a scrappage scheme, driving replacement sales. The Administration finances the program Rabla (“Scrap”) for electrical appliances for the Environment Fund and offers discount vouchers for the purchase of new household appliances. The programme was launched in 2021 and continued...
Euromonitor International's Appliances and Electronics Specialists in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Appliances and Electronics Specialists market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Direct Selling in Portugal
Euromonitor International
March 2024
List Of Contents And Tables
DIRECT SELLING IN PORTUGAL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Direct selling declines as rising competition impacts overall value sales
Vorwerk loses steam as consumers spend less time cooking within the household
Avon renews its visual identity to attract a wider audience and boost its reputation
PROSPECTS AND OPPORTUNITIES
Ongoing challenges for direct selling as the number of sellers declines
Players implement hybrid models as a way to limit ongoing losses
As purchasing power recovers, Vorwerk is set to maintain the best performance
CHANNEL DATA
Table 1 Direct Selling by Product: Value 2018-2023
Table 2 Direct Selling by Product: % Value Growth 2018-2023
Table 3 Direct Selling GBO Company Shares: % Value 2019-2023
Table 4 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 5 Direct Selling Forecasts by Product: Value 2023-2028
Table 6 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL IN PORTUGAL
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Omnichannel: a unique online and physical experience
How stores layouts are changing in Portugal
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Christmas
Back to School
Easter
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 9 Sales in Retail Offline by Channel: Value 2018-2023
Table 10 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 11 Retail Offline Outlets by Channel: Units 2018-2023
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 13 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 25 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 27 Retail GBO Company Shares: % Value 2019-2023
Table 28 Retail GBN Brand Shares: % Value 2020-2023
Table 29 Retail Offline GBO Company Shares: % Value 2019-2023
Table 30 Retail Offline GBN Brand Shares: % Value 2020-2023