Appliances and electronics specialists in Nigeria experienced a downturn in 2023 as consumers grappled with economic challenges. Rising costs of appliances and electronics prompted consumers to reassess their purchasing priorities, leading to a decline in sales within this channel. With limited disposable income, consumers shifted their focus towards purchasing essential items, such as groceries, while opting for more affordable brands in the electronics and appliance market. This shift in consu...
Euromonitor International's Appliances and Electronics Specialists in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Appliances and Electronics Specialists market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Appliances and Electronics Specialists in Nigeria
Euromonitor International
February 2024
List Of Contents And Tables
APPLIANCES AND ELECTRONICS SPECIALISTS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer priorities shift amidst economic strain: Electronics and appliance sales decline as focus turns to essentials and affordable brands
Fouani Stores thrives, expanding outlets
Strategic partnerships and promotions fuel growth for electronics retailers amid economic challenges
PROSPECTS AND OPPORTUNITIES
Fouani Group expands with spacious outlets, offering diverse electronics and appliance choices for every budget
Electronics and appliances specialists poised for rebound with affordable brands and technological advancements
Young, tech-savvy urbanites drive growth in electronics and appliance sales, fuelled by employment, marriages, and smartphone trends
CHANNEL DATA
Table 1 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 4 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023