In 2023, Apple Inc secured second position in global consumer electronics, with a 14% retail volume share. Despite sector challenges, it outperformed competitors, with strong hardware sales and intensified investments in its Services segment. Projecting a 6% CAGR over 2023-2026, Apple's growth is fuelled by an expanding user base and ecosystem development, notably through auxiliary devices such as wearables. This growth is supported by robust brand positioning, strong margins and a focus on user...
Euromonitor International’s Apple Inc in Consumer Electronics (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Electronics industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Electronics market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.