Market Research Consumer Goods Market Research Consumer Goods & Retailing Market Research Retailing Market Research Apparel Retailing Market Research

Apparel and Footwear in Vietnam

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 87 Pages Euromonitor International January, 2023 EP17635816

Attention: There is an updated edition available for this report.
Best Price Guarantee
Price from $2,100
Length 87 Pages
Publisher Euromonitor International
Published Date January, 2023
SKU EP17635816

Apparel and Footwear in Vietnam

Apparel and footwear has rebounded in 2022, thanks to the reopening of society following the pandemic restrictions and with COVID-19 now assigned to history. According to the Ministry of Health, Vietnam controlled the outbreaks well and saw four waves of the virus: the first from 23 January to 16 April 2020 (with no deaths reported); the second from 25 July to 1 December 2020 (with fewer than 50 deaths in vulnerable patients); the third from 28 January to 25 March 2021 (with no deaths reported);...

Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Apparel and Footwear in Vietnam
Euromonitor International
January 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retail developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
All subcategories rebound to positive growth, thanks to the reopening of society after the fourth and final COVID-19 wave
Fast fashion brands continues to gain favour with Vietnamese consumers
Livestreaming continues to support growth in womenswear, as omnichannel strategies become more important
PROSPECTS AND OPPORTUNITIES
Womenswear expected to maintain healthy growth over the forecast period
Online shopping and livestreaming will continue to grow
Competition expected to ramp up over the forecast period
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2017-2022
Table 14 Sales of Womenswear by Category: Value 2017-2022
Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
High quality and innovative materials are the trends driving menswear
Menswear rebounds robustly in line with the reopening of society after the pandemic era
E-commerce and social media platforms become key to reaching consumers
PROSPECTS AND OPPORTUNITIES
Ongoing positive growth to continue, albeit at slower rates than seen during the 2022 rebound
Ongoing price-sensitivity means mass brands and unbranded products will be more popular than premium brands
Ongoing demand for functional materials, with local players leading the charge
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2017-2022
Table 32 Sales of Menswear by Category: Value 2017-2022
Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Menswear: % Value 2018-2022
Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Childrenswear rebounds strongly, as parents now more confident to take their children out again
Parents are paying more attention to the characteristics of the materials in the clothing they select for their children
Growth of e-commerce helps to boost sales of childrenswear
PROSPECTS AND OPPORTUNITIES
Ongoing positive growth expected, with boys’ apparel slightly outperforming apparel for girls
Online shopping trends set to continue over the forecast period, although counterfeit goods will suppress potential sales
Fiercer competition expected in a highly fragmented category
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2017-2022
Table 50 Sales of Childrenswear by Category: Value 2017-2022
Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportswear shows a healthy rebound with the resumption of sporting activities
Consumers show a growing interest in sportswear innovations
E-commerce sales of sportswear boosted during the era of the pandemic
PROSPECTS AND OPPORTUNITIES
Health and wellness trends will continue to drive sales over the forecast period
Inflationary pressures may limit the growth of sportswear
International brands such as adidas and Nike will continue to lead sportswear
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2017-2022
Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 63 Distribution of Sportswear by Format: % Value 2017-2022
Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Jeans return to popularity as consumers resume out-of-home lifestyles
Mass brands and unbranded products rebound faster than premium brands
New denim trends help to boost sales of jeans in 2022
PROSPECTS AND OPPORTUNITIES
Jeans is expected to see strong CAGR over the forecast period
Strong development of fast fashion brands threatens growth rate of local companies
Jeans set to benefit from the cross-category trend of e-commerce growth
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2017-2022
Table 67 Sales of Jeans by Category: Value 2017-2022
Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Jeans: % Value 2018-2022
Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
HOSIERY IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Women re-embrace sheer hosiery as they return to workplaces and social events
Fragmented category high in unbranded and counterfeit goods
Rising living standards lead to consumers paying more attention to quality
PROSPECTS AND OPPORTUNITIES
Health and wellness trends expected to boost demand for hosiery
Unbranded and counterfeit products expected to continue dominating hosiery
E-commerce channel set to remain popular, thanks to wide ranges and low prices
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2017-2022
Table 93 Sales of Hosiery by Category: Value 2017-2022
Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Post-pandemic landscape heralds polarised trends for apparel accessories
Demand for more sophisticated accessories boosted by rising living standards
Unbranded and counterfeit products will continue to dominate overall
PROSPECTS AND OPPORTUNITIES
Apparel accessories will maintain positive growth, in line with out-of-home lifestyles
Other accessories expected to remain in negative figures due to negation of fashion face masks
E-commerce channel set to remain popular, thanks to wide ranges and low prices
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Footwear back on the front-foot with the reopening of society
Mass brands and unbranded products rebound more strongly than premium variants
Consumers start to pay more attention to specialist footwear
PROSPECTS AND OPPORTUNITIES
Forecast growth in footwear driven by out-of-home and active lifestyles, alongside fashion trends
E-commerce will continue to benefit, albeit omnichannel options will be key
Competitive status quo expected to remain the same
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2017-2022
Table 113 Sales of Footwear by Category: Value 2017-2022
Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Footwear: % Value 2018-2022
Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
Table 118 Distribution of Footwear by Format: % Value 2017-2022
Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027

$2,100
$6,300

Research Assistance

US: 800.298.5699
Int'l: +1.240.747.3093
Live help
Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Other tasks

Cookie Settings