Apparel and Footwear in Turkey

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	86 Pages	Euromonitor International	November, 2023	EP18366928

Best Price Guarantee
Price	from $2,100
Length	86 Pages
Publisher	Euromonitor International
Published Date	November, 2023
SKU	EP18366928

Apparel and Footwear in Turkey

Economic instability and high inflation continued to restrain retail volume sales of apparel and footwear in Turkey at the end of the review period. The Turkish economy is taking longer to recover than many the economies of some other countries. This is due to unstable economic conditions and two big earthquakes that have affected an estimated one fifth of the population. With prices increasing and GDP taking time to recover, Turkish consumers have shown a more cautious attitude towards consumpt...

Euromonitor International's Apparel and Footwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Apparel and Footwear in Turkey
Euromonitor International
November 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN TURKEY
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA: Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023; Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023; Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023; Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023; Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023; Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023; Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023; Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028; Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028; Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028; Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
WOMENSWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tourist shopping benefits womenswear
Collaborations continue to gain popularity and reach
Rise of “quiet luxury” in womenswear
PROSPECTS AND OPPORTUNITIES
Focus on quality over quantity
Premium lines to fit with affordable luxury and sustainable trends
The use of AI is expected to grow in womenswear
CATEGORY DATA: Table 13 Sales of Womenswear by Category: Volume 2018-2023; Table 14 Sales of Womenswear by Category: Value 2018-2023; Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023; Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023; Table 17 NBO Company Shares of Womenswear: % Value 2019-2023; Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023; Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023; Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023; Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023; Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023; Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023; Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023; Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023; Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023; Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028; Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028; Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028; Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater price-sensitivity sees slower growth in menswear compared with womenswear
Athleisure trend continues to inform menswear purchases
Technological and sustainable products support retail value growth
PROSPECTS AND OPPORTUNITIES
Positive but slower growth for menswear
Athleisure trend is set to prove robust
Technology focus is here to stay
CATEGORY DATA: Table 31 Sales of Menswear by Category: Volume 2018-2023; Table 32 Sales of Menswear by Category: Value 2018-2023; Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023; Table 34 Sales of Menswear by Category: % Value Growth 2018-2023; Table 35 NBO Company Shares of Menswear: % Value 2019-2023; Table 36 LBN Brand Shares of Menswear: % Value 2020-2023; Table 37 NBO Company Shares of Men’s Nightwear: % Value 2019-2023; Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023; Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023; Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023; Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023; Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023; Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023; Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023; Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028; Table 46 Forecast Sales of Menswear by Category: Value 2023-2028; Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028; Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Focus on teenagers continues
Combination collections and sustainable wear merge adult and children’s trends
Colour plays an important role in engaging children
PROSPECTS AND OPPORTUNITIES
Price competition is expected to increase
Online sales and organic garments to continue to gain traction
Fast-fashion brands and licensed products to gain momentum
CATEGORY DATA: Table 49 Sales of Childrenswear by Category: Volume 2018-2023; Table 50 Sales of Childrenswear by Category: Value 2018-2023; Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023; Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023; Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023; Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023; Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028; Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028; Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028; Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Collaborations continue to gain currency
Camperlab enters Turkey for the first time
Wearable art in sneakers
PROSPECTS AND OPPORTUNITIES
The trend towards casualisation in the workplace is set to continue
Brands to be increasingly aligned with social messaging
Adding new functions to improve the offer
CATEGORY DATA: Table 59 Sales of Sportswear by Category: Value 2018-2023; Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023; Table 61 NBO Company Shares of Sportswear: % Value 2019-2023; Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023; Table 63 Distribution of Sportswear by Format: % Value 2018-2023; Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028; Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
New trends in jeans
Big name sustainable collections to the fore
Back to the traditional with a modern twist
PROSPECTS AND OPPORTUNITIES
Men’s and women’s jeans are set to continue to perform well in the forecast period
More focus on ecological responsibilities
More relaxed and voluminous models to continue to gain attention
CATEGORY DATA: Table 66 Sales of Jeans by Category: Volume 2018-2023; Table 67 Sales of Jeans by Category: Value 2018-2023; Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023; Table 69 Sales of Jeans by Category: % Value Growth 2018-2023; Table 70 Sales of Men’s Jeans by Category: Volume 2018-2023; Table 71 Sales of Men’s Jeans by Category: Value 2018-2023; Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023; Table 73 Sales of Men’s Jeans by Category: % Value Growth 2018-2023; Table 74 Sales of Women’s Jeans by Category: Volume 2018-2023; Table 75 Sales of Women’s Jeans by Category: Value 2018-2023; Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023; Table 77 Sales of Women’s Jeans by Category: % Value Growth 2018-2023; Table 78 NBO Company Shares of Jeans: % Value 2019-2023; Table 79 LBN Brand Shares of Jeans: % Value 2020-2023; Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028; Table 81 Forecast Sales of Jeans by Category: Value 2023-2028; Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028; Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028; Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028; Table 85 Forecast Sales of Men’s Jeans by Category: Value 2023-2028; Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028; Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028; Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028; Table 89 Forecast Sales of Women’s Jeans by Category: Value 2023-2028; Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028; Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hosiery continues its recovery from the pandemic slump
High average unit price boosts retail current value growth
More focus on eco-orientated production and selections
PROSPECTS AND OPPORTUNITIES
Brighter outlook for non-sheer hosiery
Changing lifestyles and dress codes to limit sheer hosiery usage
Penti to lead e-commerce foray in hosiery
CATEGORY DATA: Table 92 Sales of Hosiery by Category: Volume 2018-2023; Table 93 Sales of Hosiery by Category: Value 2018-2023; Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023; Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023; Table 96 NBO Company Shares of Hosiery: % Value 2019-2023; Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023; Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028; Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028; Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028; Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apparel accessories continue to gain from the resumption of outdoor lifestyles
Expansion of the offer of apparel accessories, especially scarves
Domestic players leverage knowledge of local market
PROSPECTS AND OPPORTUNITIES
Divergence in demand rates
Apparel accessories fit well with e-commerce
Lower prices to underpin a preference for local brands and products
CATEGORY DATA: Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023; Table 103 Sales of Apparel Accessories by Category: Value 2018-2023; Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023; Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023; Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023; Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023; Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028; Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028; Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028; Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater focus on health and wellness and sustainability continue to shape footwear
Camperlab is in Turkey for the first time
Wearable art in footwear
PROSPECTS AND OPPORTUNITIES
Apparel specialist retailers to continue to concentrate on matching footwear and apparel collections
Physical and fashion merge to add dynamism to children’s footwear
Sneakers enjoys highly versatile wear appeal
CATEGORY DATA: Table 112 Sales of Footwear by Category: Volume 2018-2023; Table 113 Sales of Footwear by Category: Value 2018-2023; Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023; Table 115 Sales of Footwear by Category: % Value Growth 2018-2023; Table 116 NBO Company Shares of Footwear: % Value 2019-2023; Table 117 LBN Brand Shares of Footwear: % Value 2020-2023; Table 118 Distribution of Footwear by Format: % Value 2018-2023; Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028; Table 120 Forecast Sales of Footwear by Category: Value 2023-2028; Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028; Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028