Apparel and Footwear in Taiwan

Apparel and Footwear in Taiwan


Apparel and footwear witnessed a mild recovery in retail volume sales over 2024, following two years of decline. The strong rebound in domestic and foreign tourism is driving the purchase of casualwear, sportswear, walking shoes, and travel-related supplies. The growing consumer preference for out-of-home leisure activities is also adding value in apparel and footwear, with a stronger need for functional and performance wear. Nonetheless, consumer confidence fell in 2024 amid concerns regarding...

Euromonitor International's Apparel and Footwear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Apparel and Footwear in Taiwan
Euromonitor International
December 2024
List Of Contents And Tables
APPAREL AND FOOTWEAR IN TAIWAN
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Womenswear spending falls after two strong years
Emphasis on business comfort and workleisure attire
Major players create omnichannel shopping experiences
PROSPECTS AND OPPORTUNITIES
Functional apparel and affordable fashion to drive growth
Multi-brand retailing to support category performance
Sustainable manufacturing to become the industry norm
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Men’s street fashion continues to diversify
Shoppers prefer shopping malls when buying menswear
Omnichannel strategies are of key importance
PROSPECTS AND OPPORTUNITIES
Comfort and functionality will be high priority for menswear
Unisex designs set to make an impact
Select shops are expanding their presence in highly competitive retail environment
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men’s Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sportswear is dynamic part of childrenswear
Local brands take on the fast-fashion giants
Lower demand for baby/toddler wear
PROSPECTS AND OPPORTUNITIES
Digital marketing and e-commerce to evolve retailers’ strategies
Sustainability concerns will shape product development
Value growth to outperform volume performance
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Outdoor apparel and footwear drives category performance
Novelty products inspired by events and sports celebrities
Retailing landscape is undergoing transformation
PROSPECTS AND OPPORTUNITIES
Strong growth potential for badminton-related sportswear
Large outdoor goods stores have strong competitive advantage
Sports-inspired apparel to support category growth
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Warmer weather and desire for better comfort dampens volume sales
Loose and baggy jean trend expands over 2024
Sustainability impact is not widely understood in jeans
PROSPECTS AND OPPORTUNITIES
Domestic jeans manufacturers face demise
Functionality will be focus of innovation
Hybrid shopping behaviour will drive digital investments
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men’s Jeans by Category: Volume 2019-2024
Table 71 Sales of Men’s Jeans by Category: Value 2019-2024
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women’s Jeans by Category: Volume 2019-2024
Table 75 Sales of Women’s Jeans by Category: Value 2019-2024
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
HOSIERY IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hosiery posts weaker volume growth in 2024
Younger consumers prefer long to unfashionable short socks
Competitive landscape is highly fragmented
PROSPECTS AND OPPORTUNITIES
Innovations can add value in hosiery
Lifestyle retailers will expand product choice
Local brands have scope to perform well
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slight volume decline as demand stabilises for cloth face masks
Mixed performance as weather impacts demand
Uniqlo holds strong lead in competitive landscape
PROSPECTS AND OPPORTUNITIES
Mixed outlook for apparel accessories
Outdoor activities and sports can help lift sales
Opportunities for local niche brands to thrive
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Outdoor activities and tourism supports footwear sales
Highly competitive landscape puts pressure on local brands to differentiate
Sneakers are losing some interest among Gen X and Y
PROSPECTS AND OPPORTUNITIES
Functional features are crucial part of differentiation strategies
Scope for retail expansion in southern regions
Sustainability will continue to be key priority
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2019-2024
Table 113 Sales of Footwear by Category: Value 2019-2024
Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Footwear: % Value 2020-2024
Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
Table 118 Distribution of Footwear by Format: % Value 2019-2024
Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029

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