In 2023, apparel and footwear specialists in Nigeria contended with a challenging retail environment characterised by low consumer purchasing power and rising inflation. As consumers prioritised essential items such as groceries and medicine, discretionary spending on clothing and footwear dwindled. The perception of clothing as a luxury item led many consumers to opt for more affordable alternatives, including second-hand clothing, further dampening sales for apparel and footwear specialists. T...
Euromonitor International's Apparel and Footwear Specialists in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Apparel and Footwear Specialists market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Apparel and Footwear Specialists in Nigeria
Euromonitor International
February 2024
List Of Contents And Tables
APPAREL AND FOOTWEAR SPECIALISTS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apparel and footwear specialists grapple with low sales amidst consumer prioritisation of essential needs
Resilient luxury sector faces challenges as high prices and forex volatility impact mass market growth
Declining purchasing power hits Pep Store's apparel and footwear sales
PROSPECTS AND OPPORTUNITIES
Omnichannel strategies propel growth for apparel and footwear specialists
Economic recovery to fuel surge in clothing and footwear sales
Innovative designs propel growth for apparel and footwear specialists
CHANNEL DATA
Table 1 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 4 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023