Decathlon, a key player in the mass distribution of sports and leisure apparel and footwear, continued to demonstrate its winning model in 2023. With a discreet yet impactful approach, Decathlon has successfully democratised access to sports and leisure apparel and footwear in Morocco. Over the past 14 years, the company has opened 18 stores across the country, emphasising its commitment to locally made products. This approach has not only enhanced accessibility to quality sporting goods but als...
Euromonitor International's Apparel and Footwear Specialists in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Apparel and Footwear Specialists market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Apparel and Footwear Specialists in Morocco
Euromonitor International
February 2024
List Of Contents And Tables
APPAREL AND FOOTWEAR SPECIALISTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decathlon's impactful role in democratising access
Impact of border closures on traditional circuits
The category remains highly fragmented, led by Defacto and LC Waikiki
PROSPECTS AND OPPORTUNITIES
Economic recovery to drive expansion
Fragmentation and competition
Rise of omnichannel players
CHANNEL DATA
Table 1 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 4 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023