Apparel and Footwear Specialist Retailers in Kenya

Apparel and Footwear Specialist Retailers in Kenya

Apparel and footwear specialist retailers saw a significant decline in retail current value sales during 2020. The economic shock of the pandemic led to a significant increase in unemployment, and even many of those who kept their jobs saw a reduction in their disposable income. With consumer confidence extremely weak, more consumers opted to mend what they already had or to buy second-hand items, rather than purchasing new clothing and footwear. In 2021, apparel and footwear specialist retailer...

Euromonitor International's Apparel and Footwear Specialist Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear Specialist Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Apparel and Footwear Specialist Retailers in Kenya
Euromonitor International
March 2022
List Of Contents And Tables
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand slowly recovers in 2021 as consumers return to their pre pandemic routines
Second-hand clothes continues to pose a threat to apparel and footwear in 2021
Bata loses appeal to prevent rival from producing similar shoes to its Toughees brand
PROSPECTS AND OPPORTUNITIES
Potential for growth for local apparel and footwear stores over the forecast period
Footwear will continue to be reinvented by globalised offerings
Social media and e-commerce continue shaping the future of retailing
CHANNEL DATA
Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
RETAILING IN KENYA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
The competitive landscape of modern grocery retailers continues to heat up in 2021 due to the COVID-19 pandemic
Digitalisation continues to transform retailing in 2021
The government focuses on local manufacturing in response to the COVID-19 pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Residential areas, a key market for Modern Grocery retailers.
Cash and carry
Seasonality
Shopping Season Name: Christmas and New Year Shopping
Shopping Season Name: Back to School Shopping
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 11 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 13 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 15 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 23 Retailing GBO Company Shares: % Value 2017-2021
Table 24 Retailing GBN Brand Shares: % Value 2018-2021
Table 25 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 26 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 27 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 28 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 29 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 31 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 32 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 38 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources

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