Retail sales of apparel and footwear in Spain registered a slowdown in growth in both volume and current value terms in 2024, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spaniards saw a decline in their disposable incomes and exercised caution when it came to discretionary spending. At the same time, retailers were forced to raise their prices due to a general...
Euromonitor International's Apparel and Footwear in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Apparel and Footwear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Apparel and Footwear in Spain
Euromonitor International
November 2024
List Of Contents And Tables
APPAREL AND FOOTWEAR IN SPAIN
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weaker performance for womenswear in Spain in 2024, as women cut back on discretionary spending
Fast-fashion brands remain popular with younger consumers in particular, despite concerns about sustainability
Zara retains top category position amid fierce competition in 2024
PROSPECTS AND OPPORTUNITIES
Sluggish performance predicted for womenswear in the years ahead
New ways to promote sustainability are likely to emerge as players seek to differentiate and vie for share
Shift in focus could present opportunities for players in womenswear
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slowdown in growth for menswear, while changing working patterns facilitate shift from formal to informal styles
Brick-and-mortar outlets remain key sales channels for menswear
Zara leads a fragmented competitive landscape in 2024
PROSPECTS AND OPPORTUNITIES
Economic outlook and persistent inflation set to shape sales over the forecast period
Sustainable fashion will grow in prominence, but price will remain deciding factor in purchasing decisions
Dressing down and the casualwear trend will support sales in the years ahead
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men’s Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Smaller retailers suffer as price becomes an increasingly important consideration amid high cost of living
Social media shapes young fashion trends in Spain in 2024
Older children are a focus of growth for the category
PROSPECTS AND OPPORTUNITIES
Demographic and economic trends will hamper growth
Social media platforms will grow in importance over the forecast period
Players will likely revamp their bricks-and-mortar stores in order to boost traffic
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slower growth for sportswear in 2024, despite keen interest amongst Spaniards in sport and fitness
Mainstream players increasingly invest in sportswear ranges
Key player Decathlon invests in new store concepts to entice local consumers
PROSPECTS AND OPPORTUNITIES
An uncertain economic outlook will impede the recovery of sportswear to some extent
Continuation of athleisure trend provides an opportunity for sportswear manufacturers
Players will upgrade the physical store experience as they seek to differentiate themselves
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Jeans benefits from status as a wardrobe staple, but trading down is visible in 2024
Some polarisation in a challenging economic climate
Zara leads a relatively fragmented competitive landscape in 2024
PROSPECTS AND OPPORTUNITIES
Economy jeans will continue to see strong demand as a result of ongoing economic uncertainty
Sustainable jeans will gain traction, particularly amongst younger Spaniards
Body-positive movement is expected to stall, as slimness is still seen as important for positive body image
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men’s Jeans by Category: Volume 2019-2024
Table 71 Sales of Men’s Jeans by Category: Value 2019-2024
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women’s Jeans by Category: Volume 2019-2024
Table 75 Sales of Women’s Jeans by Category: Value 2019-2024
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
HOSIERY IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Challenging economic climate dampens demand for hosiery in 2024
Sheer hosiery is increasingly viewed as an unfashionable item of clothing
Calzedonia continues to lead sales of hosiery in Spain in a fragmented landscape
PROSPECTS AND OPPORTUNITIES
Consumer price consciousness will limit growth over the forecast period
New working habits will continue to influence sales
Ageing population will help to boost demand for functional hosiery in the coming years
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
A relatively positive performance for apparel accessories in 2024, despite the challenging economic landscape
Relaxation of work dress codes and warmer temperatures impact demand
Fast fashion brands and private label gain ground in a fragmented landscape
PROSPECTS AND OPPORTUNITIES
Unfavourable economic conditions will curtail discretionary spending over the forecast period
Continued working-from-home trend will continue to hamper sales
Growing consumer preference for experiences over material gifts
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cash-strapped Spaniards eschew discretionary footwear purchases in 2024
Sustainability remains important, but price is the deciding factor
Nike retains the lead in 2024 but loses share to second-ranking Zara
PROSPECTS AND OPPORTUNITIES
Economic factors and consumers priorities shaping sales
Lifestyle changes set to influence footwear, but consumers will remain price-conscious
Demographic trends and environmental awareness will drive innovation
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2019-2024
Table 113 Sales of Footwear by Category: Value 2019-2024
Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Footwear: % Value 2020-2024
Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
Table 118 Distribution of Footwear by Format: % Value 2019-2024
Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029