Apparel and Footwear in Nigeria

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	78 Pages	Euromonitor International	January, 2024	EP18494015

Best Price Guarantee
Price	from $2,100
Length	78 Pages
Publisher	Euromonitor International
Published Date	January, 2024
SKU	EP18494015

Apparel and Footwear in Nigeria

Overall, retail sales of apparel and footwear in Nigeria saw a strong decline in volume terms in 2023 while price inflation ensured sales continued to grow in current value terms. High inflationary conditions limited consumer spending power, forcing many people to focus on essentials. With budgets being squeezed the second-hand market provided a readymade alternative for affordable apparel and footwear, which also negatively impacted sales. Rising prices were also the result of the depreciation...

Euromonitor International's Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Apparel and Footwear in Nigeria
Euromonitor International
February 2024
List Of Contents And Tables
APPAREL AND FOOTWEAR IN NIGERIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA: Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023; Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023; Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023; Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023; Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023; Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023; Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023; Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028; Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028; Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028; Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
WOMENSWEAR IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Womenswear sales decline as Nigeria’s economy remains under pressure
Formalwear outperforms casualwear despite heavy losses
Growing fragmentation in an increasingly competitive market
PROSPECTS AND OPPORTUNITIES
An improved economy set to drive growth in womenswear over the forecast period
Rising number of women in professional employment set to boost demand
Social media and e-commerce set to be key tools in the marketing and retailing of womenswear
CATEGORY DATA: Table 105 Sales of Womenswear by Category: Volume 2018-2023; Table 106 Sales of Womenswear by Category: Value 2018-2023; Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023; Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023; Table 109 NBO Company Shares of Womenswear: % Value 2019-2023; Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023; Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023; Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023; Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023; Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023; Table 115 NBO Company Shares of Women’s Swimwear: % Value 2019-2023; Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023; Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023; Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023; Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028; Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028; Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028; Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Menswear sales plummet in 2023 due to economic pressures
Growing competition seen in menswear as consumers seek cheaper options
Men’s sportswear struggles but competition continues to grow as Nike opens two new stores
PROSPECTS AND OPPORTUNITIES
Economic recovery set to boost sales of menswear over the forecast period
Demand for casualwear likely to be boosted by more affordable products
Social media boosting fashion awareness among young men in Nigeria
CATEGORY DATA: Table 13 Sales of Menswear by Category: Volume 2018-2023; Table 14 Sales of Menswear by Category: Value 2018-2023; Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023; Table 16 Sales of Menswear by Category: % Value Growth 2018-2023; Table 17 NBO Company Shares of Menswear: % Value 2019-2023; Table 18 LBN Brand Shares of Menswear: % Value 2020-2023; Table 19 NBO Company Shares of Men’s Nightwear: % Value 2019-2023; Table 20 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023; Table 21 NBO Company Shares of Men’s Outerwear: % Value 2019-2023; Table 22 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023; Table 23 NBO Company Shares of Men’s Swimwear: % Value 2019-2023; Table 24 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023; Table 25 NBO Company Shares of Men’s Underwear: % Value 2019-2023; Table 26 LBN Brand Shares of Men’s Underwear: % Value 2020-2023; Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028; Table 28 Forecast Sales of Menswear by Category: Value 2023-2028; Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028; Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Childrenswear sales suffer as inflation soars
Competitive landscape becomes increasingly fragmentated
E-commerce gaining prominence but small independent specialists dominate
PROSPECTS AND OPPORTUNITIES
Economic recovery and population growth set to boost demand
Growing range of affordable products set to boost demand
Local brands set to thrive
CATEGORY DATA: Table 31 Sales of Childrenswear by Category: Volume 2018-2023; Table 32 Sales of Childrenswear by Category: Value 2018-2023; Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023; Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023; Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023; Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023; Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028; Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028; Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028; Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for sportswear declines due to deflated economy and inflated prices
Sports footwear outperforms sports apparel
Asian products and local brands provide increased competition
PROSPECTS AND OPPORTUNITIES
Sportswear to grow well as the economy recovers
Nike opens two new stores in 2022 and 2023
Sports footwear set to remain the main growth driver
CATEGORY DATA: Table 41 Sales of Sportswear by Category: Value 2018-2023; Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023; Table 43 NBO Company Shares of Sportswear: % Value 2019-2023; Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023; Table 45 Distribution of Sportswear by Format: % Value 2018-2023; Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028; Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of jeans drop sharply as economic pressures mount
Standard jeans dominate sales as consumers seek affordable but quality products
Competitive landscape remains fragmented with new players such as BNY Jeans entering the market
PROSPECTS AND OPPORTUNITIES
Improved economy set to boost sales of jeans
Nigeria’s expanding young, urban population likely to boost demand
Local brands presented with new opportunities as competition in jeans is set to heat up
CATEGORY DATA: Table 48 Sales of Jeans by Category: Volume 2018-2023; Table 49 Sales of Jeans by Category: Value 2018-2023; Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023; Table 51 Sales of Jeans by Category: % Value Growth 2018-2023; Table 52 Sales of Men’s Jeans by Category: Volume 2018-2023; Table 53 Sales of Men’s Jeans by Category: Value 2018-2023; Table 54 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023; Table 55 Sales of Men’s Jeans by Category: % Value Growth 2018-2023; Table 56 Sales of Women’s Jeans by Category: Volume 2018-2023; Table 57 Sales of Women’s Jeans by Category: Value 2018-2023; Table 58 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023; Table 59 Sales of Women’s Jeans by Category: % Value Growth 2018-2023; Table 60 NBO Company Shares of Jeans: % Value 2019-2023; Table 61 LBN Brand Shares of Jeans: % Value 2020-2023; Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028; Table 63 Forecast Sales of Jeans by Category: Value 2023-2028; Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028; Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028; Table 66 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028; Table 67 Forecast Sales of Men’s Jeans by Category: Value 2023-2028; Table 68 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028; Table 69 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028; Table 70 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028; Table 71 Forecast Sales of Women’s Jeans by Category: Value 2023-2028; Table 72 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028; Table 73 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hosiery sales suffer as inflation and unemployment rises
Informal channels continue to take sales away from formal ones
Competition in hosiery remains highly fragmented with little room for brand loyalty
PROSPECTS AND OPPORTUNITIES
Economic recovery set to boost sales of hosiery over the forecast period
Non-sheer hosiery to drive growth due to preference for socks that complement footwear
Modern retail chains set to be boosted by economic stability
CATEGORY DATA: Table 74 Sales of Hosiery by Category: Volume 2018-2023; Table 75 Sales of Hosiery by Category: Value 2018-2023; Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023; Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023; Table 78 NBO Company Shares of Hosiery: % Value 2019-2023; Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023; Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028; Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028; Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028; Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apparel accessories struggles due to the weakened economy
Belts perform best but suffer from rising unemployment and lower demand for formal apparel
Contraband trade limits sales through formal channels
PROSPECTS AND OPPORTUNITIES
Economic recovery set to boost demand for apparel accessories
Growing young, urban population set to be the key target audience
Belts and scarves set to drive growth
CATEGORY DATA: Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023; Table 85 Sales of Apparel Accessories by Category: Value 2018-2023; Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023; Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023; Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023; Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023; Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028; Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028; Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028; Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weak economy leads to a steep decline in footwear sales
Rising unemployment impacts demand for formal footwear
Competitive landscape remains highly fragmented as consumers look for more affordable brands and local players engage in social media marketing
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost footwear growth
Women’s footwear will be key to overall growth but demand for men’s footwear is also set to grow
Children’s footwear set to be boosted by growing child population and a rise in school attendance
CATEGORY DATA: Table 94 Sales of Footwear by Category: Volume 2018-2023; Table 95 Sales of Footwear by Category: Value 2018-2023; Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023; Table 97 Sales of Footwear by Category: % Value Growth 2018-2023; Table 98 NBO Company Shares of Footwear: % Value 2019-2023; Table 99 LBN Brand Shares of Footwear: % Value 2020-2023; Table 100 Distribution of Footwear by Format: % Value 2018-2023; Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028; Table 102 Forecast Sales of Footwear by Category: Value 2023-2028; Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028; Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028