Apparel and Footwear in Japan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	89 Pages	Euromonitor International	January, 2023	EP17660687

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $2,100
Length	89 Pages
Publisher	Euromonitor International
Published Date	January, 2023
SKU	EP17660687

Apparel and Footwear in Japan

The impact of COVID-19 continued in 2022, but after the quasi-state of emergency which was implemented in major Japanese cities such as Tokyo and Osaka from January to March 2022 was lifted, consumers had more opportunities to go out, and leisure opportunities for travel and events showed a revival. This resulted in a marginal upturn in current value sales of apparel and footwear in the Japanese market in 2022.

Euromonitor International's Apparel and Footwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Apparel and Footwear in Japan
Euromonitor International
January 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA: Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022; Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022; Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022; Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022; Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022; Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022; Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022; Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022; Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027; Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027; Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027; Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
WOMENSWEAR IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales return to growth, but cannot overcome the impact of COVID-19
Apparel brands for younger generations cut costs through outlet closures
Consumer preferences are polarising between low-priced and luxury brands
PROSPECTS AND OPPORTUNITIES
Positive but slowing growth expected in the forecast years
Strategies for differentiation between online and offline are key to customer retention
Comfort is key in womenswear
CATEGORY DATA: Table 13 Sales of Womenswear by Category: Volume 2017-2022; Table 14 Sales of Womenswear by Category: Value 2017-2022; Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022; Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022; Table 17 NBO Company Shares of Womenswear: % Value 2018-2022; Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022; Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022; Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022; Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022; Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022; Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022; Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022; Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022; Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022; Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027; Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027; Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027; Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Menswear returns to growth, but the impact of COVID-19 continues
Businesswear company returns from diversification strategy to strengthening suits
Oversize look continues to trend in menswear
PROSPECTS AND OPPORTUNITIES
Appealing with additional value will be key to maintain competitiveness in the market
Strengthening omnichannel commerce is essential to maintaining competitiveness
Hybrid business and casualwear meets new normal lifestyles
CATEGORY DATA: Table 31 Sales of Menswear by Category: Volume 2017-2022; Table 32 Sales of Menswear by Category: Value 2017-2022; Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022; Table 34 Sales of Menswear by Category: % Value Growth 2017-2022; Table 35 NBO Company Shares of Menswear: % Value 2018-2022; Table 36 LBN Brand Shares of Menswear: % Value 2019-2022; Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022; Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022; Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022; Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022; Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022; Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022; Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022; Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022; Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027; Table 46 Forecast Sales of Menswear by Category: Value 2022-2027; Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027; Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for childrenswear continues to be weak, but higher-priced products for infants and toddlers experience demand for gifting
Reasonably priced adult outdoor apparel brand enters childrenswear
Domestic luxury childrenswear line emerges offering a differentiation strategy
PROSPECTS AND OPPORTUNITIES
Declining birth rate and economic uncertainty will lead to difficulties rebounding
Childrenswear expected to polarise between low-priced and upscale lines
Collaborations with animations and characters to attract consumers
CATEGORY DATA: Table 49 Sales of Childrenswear by Category: Volume 2017-2022; Table 50 Sales of Childrenswear by Category: Value 2017-2022; Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022; Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022; Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022; Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022; Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027; Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027; Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027; Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportswear continues to see slight growth in 2022
Sportswear trend and fashion trend are increasingly merging
FIFA World Cup Qatar 2022 frenzy boosts interest in sportswear
PROSPECTS AND OPPORTUNITIES
Recovery of active lifestyles and fitness trends will drive growth
Fashionwear and sportswear will become borderless
Diversity and inclusion increasingly important in brand messages
CATEGORY DATA: Table 59 Sales of Sportswear by Category: Value 2017-2022; Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022; Table 61 NBO Company Shares of Sportswear: % Value 2018-2022; Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022; Table 63 Distribution of Sportswear by Format: % Value 2017-2022; Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027; Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of jeans remain fairy static in 2022, but women’s jeans performs better
Y2K fashion trend boosts popularity of women’s jeans
Denim garments gain popularity as items that are both trendy and universal
PROSPECTS AND OPPORTUNITIES
Jeans set to show slow recovery over the forecast period, but economy women’s jeans will outperform
Itochu maintains its lead, but economy player Shein also growing rapidly
Sustainability initiatives continue to be a challenge for jeans
CATEGORY DATA: Table 66 Sales of Jeans by Category: Volume 2017-2022; Table 67 Sales of Jeans by Category: Value 2017-2022; Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022; Table 69 Sales of Jeans by Category: % Value Growth 2017-2022; Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022; Table 71 Sales of Men’s Jeans by Category: Value 2017-2022; Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022; Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022; Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022; Table 75 Sales of Women’s Jeans by Category: Value 2017-2022; Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022; Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022; Table 78 NBO Company Shares of Jeans: % Value 2018-2022; Table 79 LBN Brand Shares of Jeans: % Value 2019-2022; Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027; Table 81 Forecast Sales of Jeans by Category: Value 2022-2027; Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027; Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027; Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027; Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027; Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027; Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027; Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027; Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027; Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027; Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
HOSIERY IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hosiery recovers slightly in reaction to easing of COVID-19 restrictions
Sustainability concept spreads to hosiery in Japan
Hosiery becomes a fashion item for younger generations
PROSPECTS AND OPPORTUNITIES
Hosiery set to see a strong rebound in 2023, but lifestyle changes will limit demand
Collaboration items will continue to attract customers’ attention
Socks are changing from a general-purpose item to a customised item
CATEGORY DATA: Table 92 Sales of Hosiery by Category: Volume 2017-2022; Table 93 Sales of Hosiery by Category: Value 2017-2022; Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022; Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022; Table 96 NBO Company Shares of Hosiery: % Value 2018-2022; Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022; Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027; Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027; Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027; Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining demand for fashion masks leads to decline in overall apparel accessories
Growth in many categories on the back of the lessening impact of COVID-19
Hats/caps become trendy and sell well
PROSPECTS AND OPPORTUNITIES
Working from home will undermine the recovery of ties
Fashion masks will change from anti-virus items to items that provide comfort or beauty benefits
Luxury brands’ apparel accessories expected to remain popular
CATEGORY DATA: Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022; Table 103 Sales of Apparel Accessories by Category: Value 2017-2022; Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022; Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022; Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022; Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022; Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027; Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027; Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027; Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sneakers and other casual footwear drive growth in footwear in Japan
Thick-soled footwear from sports brands is popular amongst women
Decrease in occasions to wear formal shoes gives birth to a new business model
PROSPECTS AND OPPORTUNITIES
Sports-inspired footwear set to drive recovery for footwear
Digital technology will be a key differentiation strategy
Brands that connect the real world and digital space will have an increasing presence
CATEGORY DATA: Table 112 Sales of Footwear by Category: Volume 2017-2022; Table 113 Sales of Footwear by Category: Value 2017-2022; Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022; Table 115 Sales of Footwear by Category: % Value Growth 2017-2022; Table 116 NBO Company Shares of Footwear: % Value 2018-2022; Table 117 LBN Brand Shares of Footwear: % Value 2019-2022; Table 118 Distribution of Footwear by Format: % Value 2017-2022; Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027; Table 120 Forecast Sales of Footwear by Category: Value 2022-2027; Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027; Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027