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Apparel and Footwear in Italy

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 96 Pages Euromonitor International November, 2023 EP18334674
Best Price Guarantee
Price from $2,100
Length 96 Pages
Publisher Euromonitor International
Published Date November, 2023
SKU EP18334674

Apparel and Footwear in Italy


Apparel and footwear is projected to record strong retail current value growth over 2023, albeit slower than in 2021 and 2022, when sales rebounded from a lower base following the slump caused by the Coronavirus (COVID-19) pandemic. Nonetheless, most categories, and apparel and footwear overall, are expected to exceed their 2019 pre-pandemic level of retail current value sales by the end of the review period. Similarly, apparel and footwear categories are expected to projected to post positive,...

Euromonitor International's Apparel and Footwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Apparel and Footwear in Italy
Euromonitor International
November 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN ITALY
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Womenswear enjoys a return to 2019 pre-pandemic retail current value sales but retail volume sales are still in recovery
Outerwear outperforms other categories in 2023 as consumers resume work and social norms more fully
Growing polarisation resulting from the expansion of low-cost brands in Italy
PROSPECTS AND OPPORTUNITIES
Retail value sales set to slow down amid unit price stabilisation
E-commerce to continue to develop and grow as its presence consolidates
Growing competition from pre-loved or pre-owned womenswear
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2018-2023
Table 14 Sales of Womenswear by Category: Value 2018-2023
Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Menswear comes from behind to register the fastest retail current value growth in apparel and footwear
Formal and elegant outerwear on the rise as men return to the office and social occasions increase
OVS remains the leading brand in menswear in Italy
PROSPECTS AND OPPORTUNITIES
Retail value growth trajectory to be undermined by slow demand dynamics and unit price stabilisation
Private label is well placed to continue to expand in retail value sales and share terms
Brand owners are set to continue to invest in menswear
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2018-2023
Table 32 Sales of Menswear by Category: Value 2018-2023
Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Menswear: % Value 2019-2023
Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Childrenswear sees slower retail value growth as average unit price rises slow
Childrenswear is increasingly influenced by adult fashion trends
OVS remains the leader in childrenswear in Italy, but low-cost rivals continue to circle
PROSPECTS AND OPPORTUNITIES
Growth potential to be curbed by continuous slow birth rates
Mini-me trend and licensed products to sustain growth opportunities in childrenswear
E-commerce is set to continue to win over consumers with convenience retailing
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2018-2023
Table 50 Sales of Childrenswear by Category: Value 2018-2023
Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Performance sportswear sees the highest retail value growth in 2023 due to the focus on regular sport and fitness activities
Outdoor apparel and outdoor footwear stabilise after the post-pandemic boom
Nike continues to invest in Italy to make retail value share gains in 2023
PROSPECTS AND OPPORTUNITIES
Shift to sportswear to stabilise amid recovery of formal wear
Focus on sports and fitness to support sales development
Brand owners to increasingly target sportswomen
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2018-2023
Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 63 Distribution of Sportswear by Format: % Value 2018-2023
Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Jeans returns to the pre-pandemic retail current value level with the resumption of socially active lifestyles
Growing polarisation trend impacts jeans
Levi’s continues to lead while celebrating its 501 jeans anniversary
PROSPECTS AND OPPORTUNITIES
Jeans’ performance to be limited by high maturity
Comfort, price, sustainability and personalisation to provide key criteria when purchasing jeans
Super premium jeans to continue to expand
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2018-2023
Table 67 Sales of Jeans by Category: Value 2018-2023
Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
Table 70 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 71 Sales of Men’s Jeans by Category: Value 2018-2023
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 74 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 75 Sales of Women’s Jeans by Category: Value 2018-2023
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Jeans: % Value 2019-2023
Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hosiery continues on the road to recovery as society reopens fully
Sheer hosiery outpaces non-sheer hosiery but struggles to return to pre-pandemic levels
Calzedonia continues to benefit from its widespread presence and fashionable offerings
PROSPECTS AND OPPORTUNITIES
Sustainability is set to shape demand trends in hosiery
Sheer hosiery to be impacted by the trend towards the body positivity
Non-sheer hosiery to keep benefiting from the consumer focus on fashion and sports
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2018-2023
Table 93 Sales of Hosiery by Category: Value 2018-2023
Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
“Other” apparel accessories suffers from the falling demand for fashion face masks but belts benefits from the return to formal situations
The return to out-of-home lifestyles and recovering demand for fashion products boost apparel accessories
Tie demand profits from the comeback of formal wear in the post-pandemic period
PROSPECTS AND OPPORTUNITIES
Apparel accessories to stabilise after fast growth, while the warmer climate trend hinders the demand for some products
Use of smartphones and milder winters to curb use of gloves
Ties and belts to continue to gain attention
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Footwear to see a return to 2019 retail current value sales level as consumers resume out-of-home lifestyles
Adult male consumers show more interest in footwear for different occasions to boost men’s footwear
Sports footwear brands Nike and adidas continue to lead the field
PROSPECTS AND OPPORTUNITIES
Performance, casual and formal/elegant footwear to retain interest
Children’s footwear development to be curbed by low birth rate
Women’s footwear to benefit from the growing female participation in sports
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2018-2023
Table 113 Sales of Footwear by Category: Value 2018-2023
Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Footwear: % Value 2019-2023
Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
Table 118 Distribution of Footwear by Format: % Value 2018-2023
Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

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