Apparel and Footwear in Italy

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	100 Pages	Euromonitor International	January, 2023	EP17687160

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $2,100
Length	100 Pages
Publisher	Euromonitor International
Published Date	January, 2023
SKU	EP17687160

Apparel and Footwear in Italy

Apparel and footwear in Italy saw double-digit current value growth in 2022 and solid volume growth, though in both cases growth was substantially slower than in 2021. Apparel and footwear overall did not recover to pre-pandemic sales levels in either volume or value terms by the end of 2022. Italy was among the latest of countries to fully ease pandemic-related restrictions, with most being lifted only in 2022. Mandatory mask-wearing in shops was dropped in May 2022, in offices during the summe...

Euromonitor International's Apparel and Footwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Apparel and Footwear in Italy
Euromonitor International
January 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN ITALY
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA: Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022; Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022; Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022; Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022; Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022; Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022; Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022; Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022; Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027; Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027; Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027; Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
WOMENSWEAR IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Womenswear continues recovery with greater interest shown in casual wear in 2022
Unit prices increase squeezes consumer budgets
Shein benefits from youth market demand for ultra-fast fashion
PROSPECTS AND OPPORTUNITIES
Volume sales set to slow amid economic uncertainty
Period underwear to expand though will face cultural barriers
Ultra-fast-fashion brands present rising competitive threat to fast-fashion players
CATEGORY DATA: Table 13 Sales of Womenswear by Category: Volume 2017-2022; Table 14 Sales of Womenswear by Category: Value 2017-2022; Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022; Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022; Table 17 NBO Company Shares of Womenswear: % Value 2018-2022; Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022; Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022; Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022; Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022; Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022; Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022; Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022; Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022; Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022; Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027; Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027; Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027; Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Menswear moves ahead of womenswear in terms of growth in 2022
OVS holds on to number one position
Underwear brands turn their focus to men
PROSPECTS AND OPPORTUNITIES
Volume sales likely to fail to make full recovery during forecast period
E-commerce growth will slow down
Private label players to take advantage of reduced purchasing power but may face cultural resistance
CATEGORY DATA: Table 31 Sales of Menswear by Category: Volume 2017-2022; Table 32 Sales of Menswear by Category: Value 2017-2022; Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022; Table 34 Sales of Menswear by Category: % Value Growth 2017-2022; Table 35 NBO Company Shares of Menswear: % Value 2018-2022; Table 36 LBN Brand Shares of Menswear: % Value 2019-2022; Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022; Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022; Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022; Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022; Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022; Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022; Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022; Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022; Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027; Table 46 Forecast Sales of Menswear by Category: Value 2022-2027; Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027; Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Childrenswear sales supported by rise in family allowances
Return to in-school lessons drives growth in boys’ and girls’ apparel, while girls’ apparel takes inspiration from womenswear
Fast-fashion brands continue to dominate
PROSPECTS AND OPPORTUNITIES
Negative demographic challenges childrenswear volume growth
Childrenswear set to be increasingly influenced by fashion trends
Childrenswear to attract more designer brands
CATEGORY DATA: Table 49 Sales of Childrenswear by Category: Volume 2017-2022; Table 50 Sales of Childrenswear by Category: Value 2017-2022; Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022; Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022; Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022; Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022; Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027; Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027; Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027; Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportswear growth driven by performance sportswear in 2022
Outdoor sportswear slows down in 2022, following boom in 2021
Nike and adidas remain leading players as adidas sells off Reebok
PROSPECTS AND OPPORTUNITIES
Sportswear faces a positive forecast period though growth will slow
Fitness trends to support and inform development in sportswear
Brands to invest in monobrand outlets as they strive to differentiate
CATEGORY DATA: Table 59 Sales of Sportswear by Category: Value 2017-2022; Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022; Table 61 NBO Company Shares of Sportswear: % Value 2018-2022; Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022; Table 63 Distribution of Sportswear by Format: % Value 2017-2022; Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027; Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation curbs volume growth in jeans in 2022
Levi’s still in the lead in 2022 as it open its world’s biggest flagship store in Rome
Carrera benefits from rising demand for quality and value-for-money
PROSPECTS AND OPPORTUNITIES
Economic pressures and Italy’s falling birth rate to stifle growth
Consumers to remain focused on comfort
Sustainability to be key growth driver, and personalisation to become more visible
CATEGORY DATA: Table 66 Sales of Jeans by Category: Volume 2017-2022; Table 67 Sales of Jeans by Category: Value 2017-2022; Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022; Table 69 Sales of Jeans by Category: % Value Growth 2017-2022; Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022; Table 71 Sales of Men’s Jeans by Category: Value 2017-2022; Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022; Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022; Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022; Table 75 Sales of Women’s Jeans by Category: Value 2017-2022; Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022; Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022; Table 78 NBO Company Shares of Jeans: % Value 2018-2022; Table 79 LBN Brand Shares of Jeans: % Value 2019-2022; Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027; Table 81 Forecast Sales of Jeans by Category: Value 2022-2027; Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027; Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027; Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027; Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027; Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027; Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027; Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027; Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027; Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027; Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
HOSIERY IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hosiery continues its path towards recovery in 2022
Sheer hosiery posts rapid growth but fails to recover to pre-pandemic sales levels in 2022
Calzedonia maintains leadership of hosiery overall
PROSPECTS AND OPPORTUNITIES
Value sales to return to pre-pandemic levels in 2023, with volume sales failing to make full recovery by end of forecast period
Non-sheer hosiery to see growth driven by fashion trends and rising interest in sports and fitness
Sustainability to remain central to players’ development strategies
CATEGORY DATA: Table 92 Sales of Hosiery by Category: Volume 2017-2022; Table 93 Sales of Hosiery by Category: Value 2017-2022; Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022; Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022; Table 96 NBO Company Shares of Hosiery: % Value 2018-2022; Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022; Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027; Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027; Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027; Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
As most of apparel accessories rises, other apparel accessories falls in 2022
Apparel accessories benefits from return to pre-pandemic lifestyles
Return of weddings and office-based work stimulates demand for belts and ties
PROSPECTS AND OPPORTUNITIES
Apparel accessories to return to pre-pandemic levels in the short term
Gloves to suffer from hand sanitiser trend, while growth in ties will be hampered by shift away from formal wear
Economic uncertainty to lead to more cautious consumer spending
CATEGORY DATA: Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022; Table 103 Sales of Apparel Accessories by Category: Value 2017-2022; Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022; Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022; Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022; Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022; Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027; Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027; Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027; Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Footwear remains on the up in 2022
Children’s footwear slows down in 2022, while men’s footwear rises faster than women’s
Nike and adidas remain ahead in footwear, with sportswear brands benefiting from fitness trends and shift towards casual wear
PROSPECTS AND OPPORTUNITIES
Footwear to see positive development before sales fall
Men’s footwear to post highest growth in short term
Women to shift towards flat and comfortable footwear, inspired by sports trends
CATEGORY DATA: Table 112 Sales of Footwear by Category: Volume 2017-2022; Table 113 Sales of Footwear by Category: Value 2017-2022; Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022; Table 115 Sales of Footwear by Category: % Value Growth 2017-2022; Table 116 NBO Company Shares of Footwear: % Value 2018-2022; Table 117 LBN Brand Shares of Footwear: % Value 2019-2022; Table 118 Distribution of Footwear by Format: % Value 2017-2022; Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027; Table 120 Forecast Sales of Footwear by Category: Value 2022-2027; Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027; Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027