Apparel and Footwear in Indonesia

Apparel and Footwear in Indonesia


Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel, socialise and spend more time outside the home. This fuelled demand for apparel and footwear in 2021 and 2022, as consumers paid more attention to their appearance. However, with the normalisation of consumer lifestyles in 2023, the rate of growth mo...

Euromonitor International's Apparel and Footwear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Apparel and Footwear in Indonesia
Euromonitor International
November 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slower growth for womenswear in 2023, as consumers remain cautious about discretionary spending
Modest wear and Korean fashion are key drivers of growth
Social media marketing remains important, especially when targeting younger consumers
PROSPECTS AND OPPORTUNITIES
Modest wear will represent a growing opportunity for womenswear businesses
Closure of TikTok Shop presents opportunities for Shopee
Uniqlo to forge ahead as local players make their mark
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2018-2023
Table 14 Sales of Womenswear by Category: Value 2018-2023
Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Casual-inspired designs shape the menswear industry
Local brands gain prominence, thanks to popularity of batik
Rise of digital media contributes to growing male interest in fashion
PROSPECTS AND OPPORTUNITIES
Younger generation will drive future growth in menswear
Uniqlo to continue as leading player, thanks to its innovative marketing approach
Collaborations between brands will give players access to untapped audiences
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2018-2023
Table 32 Sales of Menswear by Category: Value 2018-2023
Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Menswear: % Value 2019-2023
Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
Table 37 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 38 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 43 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 44 Forecast Sales of Menswear by Category: Value 2023-2028
Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slower growth in childrenswear in 2023
Comfort remains an important consideration for parents, but fashion is having a greater impact, due to rise of social media
Local independent brands continue to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
Local brands will continue to dominate sales
Social responsibility will become more of a priority
Brand collaborations will gather pace, as Blibli links up with Lee Vierra Kids to launch its own children’s swimwear collection
CATEGORY DATA
Table 47 Sales of Childrenswear by Category: Volume 2018-2023
Table 48 Sales of Childrenswear by Category: Value 2018-2023
Table 49 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 50 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 52 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 53 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 54 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest sportswear enters the mainstream
Yoga and Pilates fuel growth in women’s activewear
Sports footwear sees sales boosted by adoption of casual office dress codes
PROSPECTS AND OPPORTUNITIES
Continuation of athleisure trend will contribute to healthy growth
Growing number of brands will look to penetrate modest sportswear
Adidas’ new concept store promises to become a key fashion destination
CATEGORY DATA
Table 57 Sales of Sportswear by Category: Value 2018-2023
Table 58 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 59 NBO Company Shares of Sportswear: % Value 2019-2023
Table 60 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 61 Distribution of Sportswear by Format: % Value 2018-2023
Table 62 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for lower-priced jeans declines in 2023, as consumers cut back on expenditure
Rise of planet-friendly denim
Uniqlo maintains its leadership, thanks to its broad range of products, quality image and competitive pricing
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, with men’s jeans leading the way
E-commerce will see further investment
Jiniso targets young Indonesians with high-quality offerings, while MAPI shelves collaboration with Pepe Jeans
CATEGORY DATA
Table 64 Sales of Jeans by Category: Volume 2018-2023
Table 65 Sales of Jeans by Category: Value 2018-2023
Table 66 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 67 Sales of Jeans by Category: % Value Growth 2018-2023
Table 68 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 69 Sales of Men’s Jeans by Category: Value 2018-2023
Table 70 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 71 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 72 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 73 Sales of Women’s Jeans by Category: Value 2018-2023
Table 74 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Jeans: % Value 2019-2023
Table 77 LBN Brand Shares of Jeans: % Value 2020-2023
Table 78 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 79 Forecast Sales of Jeans by Category: Value 2023-2028
Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 81 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 82 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 83 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 84 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 86 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 87 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 88 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Limited growth in 2023, despite growing athleisure trend
Increasing usage of hosiery with health benefits
Competitive landscape remains highly fragmented, with little brand loyalty
PROSPECTS AND OPPORTUNITIES
Slow recovery, expected, due to consumer preference for lightweight footwear
Non-sheer hosiery to remain biggest attraction
Local brands to gain prominence in performance socks
CATEGORY DATA
Table 90 Sales of Hosiery by Category: Volume 2018-2023
Table 91 Sales of Hosiery by Category: Value 2018-2023
Table 92 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 93 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 94 NBO Company Shares of Hosiery: % Value 2019-2023
Table 95 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 96 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 97 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in mask wearing has negative impact on sales
Hijabs cater to a variety of tastes and preferences
Pashminas are very much on-trend
PROSPECTS AND OPPORTUNITIES
Burgeoning hijab movement will help to drive growth over the forecast period
Sports hijabs will meet the needs of active Muslim women
H&M will continue as leading player in highly fragmented marketplace
CATEGORY DATA
Table 100 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 101 Sales of Apparel Accessories by Category: Value 2018-2023
Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 103 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 104 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 105 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 107 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower ticket items gain momentum
Social media marketing gathers pace
Local brands enjoy rising interest while sportswear brands continue to grow
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, with casual styles leading the way
Domestic players face ongoing challenges
MAPA partners with Aldo International Group to manage 21 stores in Indonesia
CATEGORY DATA
Table 110 Sales of Footwear by Category: Volume 2018-2023
Table 111 Sales of Footwear by Category: Value 2018-2023
Table 112 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 113 Sales of Footwear by Category: % Value Growth 2018-2023
Table 114 NBO Company Shares of Footwear: % Value 2019-2023
Table 115 LBN Brand Shares of Footwear: % Value 2020-2023
Table 116 Distribution of Footwear by Format: % Value 2018-2023
Table 117 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 118 Forecast Sales of Footwear by Category: Value 2023-2028
Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 120 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings