Apparel and Footwear in Germany

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	92 Pages	Euromonitor International	December, 2023	EP18391683

Best Price Guarantee
Price	from $2,100
Length	92 Pages
Publisher	Euromonitor International
Published Date	December, 2023
SKU	EP18391683

Apparel and Footwear in Germany

In Germany, inflation and interest rates have remained high in 2023, and real GDP has remained relatively flat, negatively affecting consumer spending and demand for non-essential goods such as fashion items. Despite the expectation of an increase for apparel and footwear in current value terms in 2023, this is mainly due to the effect of inflation in 2022 and 2023, and volume sales are set to decline slightly for a second year, after a positive year in 2021, rebounding after the pandemic declin...

Euromonitor International's Apparel and Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Apparel and Footwear in Germany
Euromonitor International
December 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA: Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023; Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023; Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023; Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023; Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023; Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023; Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023; Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028; Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028; Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028; Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
WOMENSWEAR IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shy recovery for womenswear in 2023
Polarisation evident in womenswear in Germany
Omnichannel is becoming the norm amongst big players
PROSPECTS AND OPPORTUNITIES
Climate change is changing the seasonality of collections
Newer fashion trends for a post-pandemic lifestyle
Omnichannel retail to bring a more streamlined shopping experience
CATEGORY DATA: Table 13 Sales of Womenswear by Category: Volume 2018-2023; Table 14 Sales of Womenswear by Category: Value 2018-2023; Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023; Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023; Table 17 NBO Company Shares of Womenswear: % Value 2019-2023; Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023; Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023; Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023; Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023; Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023; Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023; Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023; Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023; Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023; Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028; Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028; Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028; Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Menswear consumers are paying more for fewer items
Menswear becomes more polarised in Germany
Menswear consumers still prefer shopping in physical stores
PROSPECTS AND OPPORTUNITIES
Premium segment to continue growing in the forecast period
Workwear norms likely to continue to change in the future
More multi-brands and reselling options on online retail platforms
CATEGORY DATA: Table 31 Sales of Menswear by Category: Volume 2018-2023; Table 32 Sales of Menswear by Category: Value 2018-2023; Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023; Table 34 Sales of Menswear by Category: % Value Growth 2018-2023; Table 35 NBO Company Shares of Menswear: % Value 2019-2023; Table 36 LBN Brand Shares of Menswear: % Value 2020-2023; Table 37 NBO Company Shares of Men’s Nightwear: % Value 2019-2023; Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023; Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023; Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023; Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023; Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023; Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023; Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023; Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028; Table 46 Forecast Sales of Menswear by Category: Value 2023-2028; Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028; Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Childrenswear consumers are buying less, but higher quality
Childrenswear becomes more fragmented
Apparel and footwear specialists continues to regain the preference of shoppers
PROSPECTS AND OPPORTUNITIES
Private label set to grow in childrenswear in Germany
Childrenswear will continue to see more eco-friendly products
Reuse, recycle, and resell to see growth in childrenswear
CATEGORY DATA: Table 49 Sales of Childrenswear by Category: Volume 2018-2023; Table 50 Sales of Childrenswear by Category: Value 2018-2023; Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023; Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023; Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023; Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023; Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028; Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028; Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028; Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
A slow jog to recovery for sportswear
Alignment with sustainability and social activism is gaining importance
Cost pressures are being felt by consumers
PROSPECTS AND OPPORTUNITIES
Private label grows as an alternative to sportswear brands
Alignment with sustainability to gain more importance
Casualisation of fashion drives sportswear into the forecast period
CATEGORY DATA: Table 59 Sales of Sportswear by Category: Value 2018-2023; Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023; Table 61 NBO Company Shares of Sportswear: % Value 2019-2023; Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023; Table 63 Distribution of Sportswear by Format: % Value 2018-2023; Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028; Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Levi’s maintains its brand leadership in jeans in Germany
Higher-end jeans categories see the best performances
Omnichannel is slowly but steadily shaping the future of jeans shopping
PROSPECTS AND OPPORTUNITIES
The future of jeans is customisable
Rent and repair jeans to become mainstream within the premium segment
Trousers to continue taking space in German fashion
CATEGORY DATA: Table 66 Sales of Jeans by Category: Volume 2018-2023; Table 67 Sales of Jeans by Category: Value 2018-2023; Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023; Table 69 Sales of Jeans by Category: % Value Growth 2018-2023; Table 70 Sales of Men’s Jeans by Category: Volume 2018-2023; Table 71 Sales of Men’s Jeans by Category: Value 2018-2023; Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023; Table 73 Sales of Men’s Jeans by Category: % Value Growth 2018-2023; Table 74 Sales of Women’s Jeans by Category: Volume 2018-2023; Table 75 Sales of Women’s Jeans by Category: Value 2018-2023; Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023; Table 77 Sales of Women’s Jeans by Category: % Value Growth 2018-2023; Table 78 NBO Company Shares of Jeans: % Value 2019-2023; Table 79 LBN Brand Shares of Jeans: % Value 2020-2023; Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028; Table 81 Forecast Sales of Jeans by Category: Value 2023-2028; Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028; Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028; Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028; Table 85 Forecast Sales of Men’s Jeans by Category: Value 2023-2028; Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028; Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028; Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028; Table 89 Forecast Sales of Women’s Jeans by Category: Value 2023-2028; Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028; Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Private label accounts for a high value share in hosiery in 2023
Brand collaborations bring novelty and differentiation
E-commerce maintains value growth despite a rising preference for offline channels
PROSPECTS AND OPPORTUNITIES
More functional hosiery will add to consumers’ wellbeing
Hosiery to play a more active role in sustainability and inclusivity
Hosiery prices expected to continue increasing in the forecast period
CATEGORY DATA: Table 92 Sales of Hosiery by Category: Volume 2018-2023; Table 93 Sales of Hosiery by Category: Value 2018-2023; Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023; Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023; Table 96 NBO Company Shares of Hosiery: % Value 2019-2023; Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023; Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028; Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028; Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028; Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline for apparel accessories reflects German consumers’ spending priorities
Polarisation seen in apparel accessories in 2023
German consumers embrace sustainable minimalism
PROSPECTS AND OPPORTUNITIES
Contained consumerism expected to endure
Prices of apparel accessories expected to increase in the forecast period
Online second-hand market to continue growing in Germany
CATEGORY DATA: Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023; Table 103 Sales of Apparel Accessories by Category: Value 2018-2023; Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023; Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023; Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023; Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023; Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028; Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028; Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028; Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Footwear faces challenges in Germany in 2023
Even as consumers strive to save, the prices of footwear inevitably rise
Local player Deichmann maintains its lead in footwear in Germany
PROSPECTS AND OPPORTUNITIES
Slow economic recovery and lifestyle changes postpone the recovery of footwear
Footwear consumers value brands that act sustainably and defend fair trade
E-commerce set to continue developing in footwear
CATEGORY DATA: Table 112 Sales of Footwear by Category: Volume 2018-2023; Table 113 Sales of Footwear by Category: Value 2018-2023; Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023; Table 115 Sales of Footwear by Category: % Value Growth 2018-2023; Table 116 NBO Company Shares of Footwear: % Value 2019-2023; Table 117 LBN Brand Shares of Footwear: % Value 2020-2023; Table 118 Distribution of Footwear by Format: % Value 2018-2023; Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028; Table 120 Forecast Sales of Footwear by Category: Value 2023-2028; Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028; Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028