Apparel and Footwear in France

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	102 Pages	Euromonitor International	November, 2023	EP18334677

Best Price Guarantee
Price	from $2,100
Length	102 Pages
Publisher	Euromonitor International
Published Date	November, 2023
SKU	EP18334677

Apparel and Footwear in France

Apparel and footwear in France is seeing an overall volume slump in 2023, while value is supported by inflation pushing up unit prices, thus giving an artificial perspective of positive performance. Whilst we did see a robust volume uptick in the mid-2021 to end-2022 period, this was more of a rebalancing effect following the 2019-2020 crash due to the pandemic. Since then, volume has continued to struggle due to several factors.

Euromonitor International's Apparel and Footwear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Apparel and Footwear in France
Euromonitor International
November 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN FRANCE
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA: Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023; Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023; Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023; Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023; Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023; Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023; Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023; Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028; Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028; Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028; Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
WOMENSWEAR IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Women more inclined to forfeit purchases and buy second-hand
Women’s swimwear and underwear benefit from the return of tourism and necessity of purchase
Fragmented competitive landscape, with a mix of high street and sports-inspired players
PROSPECTS AND OPPORTUNITIES
Womenswear will continue to struggle, albeit with an expected short-term boost thanks to the Paris Olympics 2024
Opportunities for local digital native brands, low-cost online players, and variety stores
De-consumption trends cast a shadow over potential of relocated “Made in France” strategies
CATEGORY DATA: Table 13 Sales of Womenswear by Category: Volume 2018-2023; Table 14 Sales of Womenswear by Category: Value 2018-2023; Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023; Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023; Table 17 NBO Company Shares of Womenswear: % Value 2019-2023; Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023; Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023; Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023; Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023; Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023; Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023; Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023; Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023; Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023; Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028; Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028; Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028; Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Menswear fares better than womenswear, due to lower levels of price-sensitivity and purchasing caution
Internal cannibalisation results from a decline in formal dress codes, in favour of the athleisure trend
Sports-inspired trends remain major drivers in menswear
PROSPECTS AND OPPORTUNITIES
Opportunities ahead for the still-underdeveloped category of menswear
Men could be attracted by sustainable and eco-friendly brands, even if not desirous of second-hand
Jeans will remain timeless products but will face depreciation and competition from the athleisure trend
CATEGORY DATA: Table 31 Sales of Menswear by Category: Volume 2018-2023; Table 32 Sales of Menswear by Category: Value 2018-2023; Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023; Table 34 Sales of Menswear by Category: % Value Growth 2018-2023; Table 35 NBO Company Shares of Menswear: % Value 2019-2023; Table 36 LBN Brand Shares of Menswear: % Value 2020-2023; Table 37 NBO Company Shares of Men’s Nightwear: % Value 2019-2023; Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023; Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023; Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023; Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023; Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023; Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023; Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023; Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028; Table 46 Forecast Sales of Menswear by Category: Value 2023-2028; Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028; Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales in childrenswear suppressed by declining birth rates, budgetary pressures, and climate-related factors
Second-hand trend lends itself particularly well to childrenswear
Kiabi maintains its lead, thanks to stable pricing and affordable options
PROSPECTS AND OPPORTUNITIES
French parents will continue to seek good quality and long-lasting apparel for the lowest prices they can find
Second-hand trends will continue to grow strongly over the forecast period
Waning birth rates will continue to pose a notable challenge
CATEGORY DATA: Table 49 Sales of Childrenswear by Category: Volume 2018-2023; Table 50 Sales of Childrenswear by Category: Value 2018-2023; Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023; Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023; Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023; Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023; Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028; Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028; Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028; Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sporting activities and athleisure trends – the main drivers of dynamic sportswear
Sneakers maintain popularity, with sustainability a key trend
Decathlon remains popular thanks to celebrity endorsements, while Nike and adidas benefit from their status positioning
PROSPECTS AND OPPORTUNITIES
Sporting events help to boost the profile of sportswear and sponsor brands such as. Nike
Second-hand sneaker trend may impact potential sales, as the “sneakermania” trend continues
Chain brand clothing habits and more casual styles will also fuel sales
CATEGORY DATA: Table 59 Sales of Sportswear by Category: Value 2018-2023; Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023; Table 61 NBO Company Shares of Sportswear: % Value 2019-2023; Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023; Table 63 Distribution of Sportswear by Format: % Value 2018-2023; Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028; Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Jeans fall into a volume slump following a strong rebound after the pandemic
New jeans face competition from the second-hand trend
Levi’s maintains its top place, thanks to status symbol popularity
PROSPECTS AND OPPORTUNITIES
Jeans set to slowly reinvent themselves, mainly in menswear
Athleisure and “déconsommation” trends will continue to challenge traditional jeans
“Made in France” offers rebound potential for jeans
CATEGORY DATA: Table 66 Sales of Jeans by Category: Volume 2018-2023; Table 67 Sales of Jeans by Category: Value 2018-2023; Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023; Table 69 Sales of Jeans by Category: % Value Growth 2018-2023; Table 70 Sales of Men’s Jeans by Category: Volume 2018-2023; Table 71 Sales of Men’s Jeans by Category: Value 2018-2023; Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023; Table 73 Sales of Men’s Jeans by Category: % Value Growth 2018-2023; Table 74 Sales of Women’s Jeans by Category: Volume 2018-2023; Table 75 Sales of Women’s Jeans by Category: Value 2018-2023; Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023; Table 77 Sales of Women’s Jeans by Category: % Value Growth 2018-2023; Table 78 NBO Company Shares of Jeans: % Value 2019-2023; Table 79 LBN Brand Shares of Jeans: % Value 2020-2023; Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028; Table 81 Forecast Sales of Jeans by Category: Value 2023-2028; Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028; Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028; Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028; Table 85 Forecast Sales of Men’s Jeans by Category: Value 2023-2028; Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028; Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028; Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028; Table 89 Forecast Sales of Women’s Jeans by Category: Value 2023-2028; Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028; Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sheer hosiery continues to face challenging factors, leading to its ongoing volume slump
Non-sheer hosiery is not faring any better than its sheer counterparts
Kiabi maintains its lead thanks to its myriad strengths
PROSPECTS AND OPPORTUNITIES
Ongoing slumps expected, with opportunities seen in more eco-friendly options
Challenges expected to persist over the forecast period
Some opportunities remain for hosiery with a “Made in France” label
CATEGORY DATA: Table 92 Sales of Hosiery by Category: Volume 2018-2023; Table 93 Sales of Hosiery by Category: Value 2018-2023; Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023; Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023; Table 96 NBO Company Shares of Hosiery: % Value 2019-2023; Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023; Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028; Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028; Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028; Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apparel accessories struggles in the light of budgetary restrictions and the non-essential status of many of its products
Hats/caps benefit from practicalities and fashion trends
Polarisation seen between high-end luxe brands and cheaper mass options
PROSPECTS AND OPPORTUNITIES
Price-sensitive consumers forgo “nice-to-haves” for essentials, casting a shadow over apparel accessories
More essential accessories may be better supported, such as belts and gloves
Scarves see opportunities through affluent tourists seeking designer goods
CATEGORY DATA: Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023; Table 103 Sales of Apparel Accessories by Category: Value 2018-2023; Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023; Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023; Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023; Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023; Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028; Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028; Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028; Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Footwear sees a variable performance, based on weather conditions and consumers’ price-sensitivity
“Sneakermania” trend continues, in line with sports-inspired fashion trends
Nike maintains its lead thanks to status symbol positioning and sustainability activities
PROSPECTS AND OPPORTUNITIES
The outlook for sportswear looks bright in the short term but there some threats
Sustainable, repaired and collector-based sneakers set to forge ahead, but this is a double-edged sword
Omnichannel and crossover strategies needed to support sales
CATEGORY DATA: Table 112 Sales of Footwear by Category: Volume 2018-2023; Table 113 Sales of Footwear by Category: Value 2018-2023; Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023; Table 115 Sales of Footwear by Category: % Value Growth 2018-2023; Table 116 NBO Company Shares of Footwear: % Value 2019-2023; Table 117 LBN Brand Shares of Footwear: % Value 2020-2023; Table 118 Distribution of Footwear by Format: % Value 2018-2023; Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028; Table 120 Forecast Sales of Footwear by Category: Value 2023-2028; Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028; Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028