Apparel and footwear in Denmark saw a rebound in retail volume sales during 2024 after two years of decline. The Danish economy made a steady recovery amid cooling inflation rates, rising wages and lower interest rates. Consumers have become more inclined to spend on apparel and footwear, with some choosing to trade up again to premium brands. Current value growth picked up substantially in 2024 as consumer demand rebounded. Nonetheless, apparel and footwear face strong competition from travel a...
Euromonitor International's Apparel and Footwear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Apparel and Footwear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Apparel and Footwear in Denmark
Euromonitor International
November 2024
List Of Contents And Tables
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic recovery supports higher growth in womenswear
Casualwear trend and exercise drives sales of tracksuits and leggings
Online shopping boosts womenswear sales
PROSPECTS AND OPPORTUNITIES
Stronger economy provides solid outlook for womenswear
Circular fashion to gain momentum as incomes recover
E-commerce is a vital channel to womenswear brands
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Menswear sees revival in consumer spending
Active lifestyles and casualwear underpin sales growth
Foreign e-commerce players entice shoppers with low prices
PROSPECTS AND OPPORTUNITIES
Rising disposable incomes to fuel menswear sales
AI technology to bring about innovations
Casual clothing trend to become more widespread in the workplace
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men’s Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer demand bounces back in childrenswear
Parents are keen to make sustainable clothing and footwear choices
Online shopping offers multiple benefits
PROSPECTS AND OPPORTUNITIES
Bright outlook as inflation rate stabilises
Sustainable choices to gain further ground in childrenswear
Baby and toddler population to rise slightly in second half of forecast period
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sportswear volume sales rise as the economy improves
Sports-inspired apparel and footwear is still in high demand
E-commerce retail sales will continue to rise
PROSPECTS AND OPPORTUNITIES
Economy prosperity provides bright outlook
Players will need to focus on sustainability
Less formal work attire to fuel demand for sportswear
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers return to the jeans department as economy recovers
Strong demand for premium and super-premium jeans
Eco-labelling aligns with the growing sustainability trend
PROSPECTS AND OPPORTUNITIES
Stable economy will support solid growth in jeans category
Sustainable credentials are increasingly important to Danes
Private label will find it difficult to penetrate the category
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men’s Jeans by Category: Volume 2019-2024
Table 71 Sales of Men’s Jeans by Category: Value 2019-2024
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women’s Jeans by Category: Volume 2019-2024
Table 75 Sales of Women’s Jeans by Category: Value 2019-2024
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
HOSIERY IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hosiery receives a boost from improved economy
Private label holds strong position in hosiery
Sustainable hosiery is gaining popularity among Danes
PROSPECTS AND OPPORTUNITIES
Steady growth anticipated for hosiery
Sustainability will impact hosiery to lesser extent than apparel
Subscription services have growth potential
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Apparel accessories post strong recovery in volume sales
Fast fashion players enjoy leading positions
Retail e-commerce sales continue to expand
PROSPECTS AND OPPORTUNITIES
Healthy outlook for apparel accessories
Milder winters pose some challenges
E-commerce solutions likely to become more sophisticated
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Footwear sees a welcome recovery in volume sales
Sports-inspired trend impacts footwear
Ecco brand loses share following consumer boycott
PROSPECTS AND OPPORTUNITIES
Premium trend to gather pace as economy improves
Circular economy will evolve in footwear
E-commerce retailing is an imperative to support future prospects
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2019-2024
Table 113 Sales of Footwear by Category: Value 2019-2024
Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Footwear: % Value 2020-2024
Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
Table 118 Distribution of Footwear by Format: % Value 2019-2024
Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029