Apparel and Footwear in Denmark

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	82 Pages	Euromonitor International	December, 2022	EP17596564

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $2,100
Length	82 Pages
Publisher	Euromonitor International
Published Date	December, 2022
SKU	EP17596564

Apparel and Footwear in Denmark

Apparel and footwear witnessed low rates of current value growth in 2022 as the impact of high inflation and the war in Ukraine resulted in lower levels of consumer confidence than seen even during the COVID-19 pandemic. The first half of the year was much stronger with the rising cost of living becoming more apparent in the second half as utility and other energy costs soared. After a strong year in 2021 when apparel and footwear had begun to recover from the COVID-19 pandemic and considerable...

Euromonitor International's Apparel and Footwear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Apparel and Footwear in Denmark
Euromonitor International
December 2022
List Of Contents And Tables
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA: Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022; Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022; Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022; Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022; Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022; Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022; Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022; Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022; Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027; Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027; Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027; Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
WOMENSWEAR IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Womenswear sales slows as cost of living surges
Some Danes move away from fast fashion to eco-conscious purchases
Apparel retailers see recovery in sales in-store
PROSPECTS AND OPPORTUNITIES
Economic slowdown likely to plague future performance
E-commerce to gain further appeal
Low-end apparel to make gains as economic conditions weigh on consumers’ minds
CATEGORY DATA: Table 13 Sales of Womenswear by Category: Volume 2017-2022; Table 14 Sales of Womenswear by Category: Value 2017-2022; Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022; Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022; Table 17 NBO Company Shares of Womenswear: % Value 2018-2022; Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022; Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022; Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022; Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022; Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022; Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022; Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022; Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022; Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022; Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027; Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027; Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027; Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Menswear faces slowdown as Danes tighten belts
Fast fashion gains popularity alongside men’s eco-wear
In-store retailers received a welcome boost but online remains a key channel
PROSPECTS AND OPPORTUNITIES
Menswear to face a tough year in 2024
Major players set to consolidate position
Economic uncertainty will bolster brands at the low end of the category
CATEGORY DATA: Table 31 Sales of Menswear by Category: Volume 2017-2022; Table 32 Sales of Menswear by Category: Value 2017-2022; Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022; Table 34 Sales of Menswear by Category: % Value Growth 2017-2022; Table 35 NBO Company Shares of Menswear: % Value 2018-2022; Table 36 LBN Brand Shares of Menswear: % Value 2019-2022; Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022; Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022; Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022; Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022; Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022; Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022; Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022; Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022; Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027; Table 46 Forecast Sales of Menswear by Category: Value 2022-2027; Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027; Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Childrenswear benefits from being a more essential item
Second hand items gain popularity with parents
Childrenswear remains fragmented in 2022 due to popularity of smaller brands, but Name It remains number one
PROSPECTS AND OPPORTUNITIES
Childrenswear faces positive period of growth in the long-term
Parents will opt for sustainable childrenswear for the planet and purse
Private label childrenswear will be strategic focus for retailers
CATEGORY DATA: Table 49 Sales of Childrenswear by Category: Volume 2017-2022; Table 50 Sales of Childrenswear by Category: Value 2017-2022; Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022; Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022; Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022; Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022; Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027; Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027; Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027; Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportswear sales remain solid as cost of living surges
International sportswear brands lead
E-commerce continues to make marginal gain in value share
PROSPECTS AND OPPORTUNITIES
Muted growth as economic concerns weigh on consumer confidence
E-commerce to become more competitive in sportswear
Health and fitness trend will sustain growth
CATEGORY DATA: Table 59 Sales of Sportswear by Category: Value 2017-2022; Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022; Table 61 NBO Company Shares of Sportswear: % Value 2018-2022; Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022; Table 63 Distribution of Sportswear by Format: % Value 2017-2022; Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027; Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Jeans witnesses slowdown mirroring other categories
Strong preference for brands prevails in jeans
Eco-labelling gains prominence
PROSPECTS AND OPPORTUNITIES
Jeans faces mixed growth prospects
Second-hand sales expected to gain foothold in jeans
E-commerce to gain further ground
CATEGORY DATA: Table 66 Sales of Jeans by Category: Volume 2017-2022; Table 67 Sales of Jeans by Category: Value 2017-2022; Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022; Table 69 Sales of Jeans by Category: % Value Growth 2017-2022; Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022; Table 71 Sales of Men’s Jeans by Category: Value 2017-2022; Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022; Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022; Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022; Table 75 Sales of Women’s Jeans by Category: Value 2017-2022; Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022; Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022; Table 78 NBO Company Shares of Jeans: % Value 2018-2022; Table 79 LBN Brand Shares of Jeans: % Value 2019-2022; Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027; Table 81 Forecast Sales of Jeans by Category: Value 2022-2027; Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027; Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027; Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027; Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027; Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027; Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027; Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027; Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027; Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027; Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
HOSIERY IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hosiery sees limited growth in current value terms
Price sensitivity accelerates
Sustainable hosiery is gaining popularity among Danes
PROSPECTS AND OPPORTUNITIES
Private label to remain a strategic focus for retailers
Online sales to rise in the forecast period
Demand for sustainable hosiery to continue
CATEGORY DATA: Table 92 Sales of Hosiery by Category: Volume 2017-2022; Table 93 Sales of Hosiery by Category: Value 2017-2022; Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022; Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022; Table 96 NBO Company Shares of Hosiery: % Value 2018-2022; Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022; Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027; Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027; Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027; Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Apparel accessories sees decline due to economic conditions and reduced need for masks
Fast fashion giants lead in apparel accessories
Apparel accessories well-suited to e-commerce
PROSPECTS AND OPPORTUNITIES
Economic constraints to dampen apparel accessories in short-term
Face masks usage to drop dramatically
Online channel to post solid growth
CATEGORY DATA: Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022; Table 103 Sales of Apparel Accessories by Category: Value 2017-2022; Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022; Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022; Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022; Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022; Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027; Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027; Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027; Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Danish Ecco brand faces boycott amid refusal to severe ties with Russia
Footwear sees low value growth
Larger retailers and e-commerce are most attractive distribution channels
PROSPECTS AND OPPORTUNITIES
Online and large retailers stand to benefit in tougher climate
Footwear likely to see greater polarisation between economy and premium brands
Players will need e-commerce presence to survive during the forecast period
CATEGORY DATA: Table 112 Sales of Footwear by Category: Volume 2017-2022; Table 113 Sales of Footwear by Category: Value 2017-2022; Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022; Table 115 Sales of Footwear by Category: % Value Growth 2017-2022; Table 116 NBO Company Shares of Footwear: % Value 2018-2022; Table 117 LBN Brand Shares of Footwear: % Value 2019-2022; Table 118 Distribution of Footwear by Format: % Value 2017-2022; Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027; Table 120 Forecast Sales of Footwear by Category: Value 2022-2027; Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027; Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027