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Apparel and Footwear in Denmark

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 81 Pages Euromonitor International November, 2023 EP18334664
Best Price Guarantee
Price from $2,100
Length 81 Pages
Publisher Euromonitor International
Published Date November, 2023
SKU EP18334664

Apparel and Footwear in Denmark


Overall, apparel and footwear continued to witness positive current value growth in 2023, although as in the previous year much of this growth was driven by inflation and retail price increases. In the face of these higher prices and costs of living, Danish consumers have continued to reduce demand for apparel and footwear, as part of a broader trend to limit shopping expenses and save money. Nonetheless, many Danish apparel and footwear brands experienced significant growth in exports, so while...

Euromonitor International's Apparel and Footwear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Apparel and Footwear in Denmark
Euromonitor International
November 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers continue to make cutbacks on womenswear purchases
Social media and e-commerce remains a key channel for Danish women
Women’s tracksuit trend gains momentum
PROSPECTS AND OPPORTUNITIES
Upbeat performance as Danish economy recovers
Sustainability issues and eco-consciousness to shape purchasing behaviour
E-commerce to remain the fastest growing channel
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2018-2023
Table 14 Sales of Womenswear by Category: Value 2018-2023
Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for menswear wanes amid price inflation
Travel plans put swimwear back on the agenda
E-commerce gains momentum albeit at slower pace
PROSPECTS AND OPPORTUNITIES
Recovery anticipated in upcoming period
Sports-inspired and casual clothing trend to become more ingrained
Premiumisation trend to gain momentum as economy improves
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2018-2023
Table 32 Sales of Menswear by Category: Value 2018-2023
Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Menswear: % Value 2019-2023
Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
High prices stifle demand for childrenswear
Sustainability drives demand for second-hand clothing
E-commerce remains a key channel for childrenswear
PROSPECTS AND OPPORTUNITIES
Economy recovery presents much optimism for future growth
Rising birth rate adds further impetus to childrenswear category
Parents will opt for sustainable childrenswear as players expand ethical products
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2018-2023
Table 50 Sales of Childrenswear by Category: Value 2018-2023
Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Current value growth supported by price increases
Sports-inspired apparel leads the category
E-commerce accounts for one-quarter of all value sales
PROSPECTS AND OPPORTUNITIES
Economic recovery to support category growth
Less formal work attire to fuel demand for sportswear
Competition to intensify in e-commerce landscape
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2018-2023
Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 63 Distribution of Sportswear by Format: % Value 2018-2023
Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Jeans volume sales fall into decline as economy weakens
Men’s standard jeans outperforms men’s economy and premium jeans
Eco-labelling gains prominence
PROSPECTS AND OPPORTUNITIES
Jeans to witness recovery as economy bounces back
Sustainable trend will drive demand for second-hand jeans sales
Strong preference for brands to prevail in jeans
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2018-2023
Table 67 Sales of Jeans by Category: Value 2018-2023
Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
Table 70 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 71 Sales of Men’s Jeans by Category: Value 2018-2023
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 74 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 75 Sales of Women’s Jeans by Category: Value 2018-2023
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Jeans: % Value 2019-2023
Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hosiery sales volume weakens amid price inflation
Price-driven category sees a shift to private label
Sustainable hosiery is gaining popularity among Danes
PROSPECTS AND OPPORTUNITIES
Brighter outlook for hosiery on the horizon
Sustainability to influence product development in hosiery
E-commerce grows amid subscription services
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2018-2023
Table 93 Sales of Hosiery by Category: Value 2018-2023
Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apparel accessories begins to recover in 2023
Face masks lose appeal post-pandemic
E-commerce remains key in apparel accessories
PROSPECTS AND OPPORTUNITIES
Recovery expected for apparel accessories as economic pressures ease
Warmer winters pose long-term challenge to gloves and scarves
Online channel faces prosperous growth
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Post-pandemic sales volume recovery is hindered by inflationary period
Sports-inspired footwear gains consumer appeal
Ecco brand loses share following consumer boycott
PROSPECTS AND OPPORTUNITIES
Economic recovery to reignite consumer demand in footwear
Consumers to seek out premium brands as economy recovers
More footwear shoppers to turn to e-commerce channel
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2018-2023
Table 113 Sales of Footwear by Category: Value 2018-2023
Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Footwear: % Value 2019-2023
Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
Table 118 Distribution of Footwear by Format: % Value 2018-2023
Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

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