Apparel accessories in Australia received a small boost, in part due to an unlikely source, when American singer-songwriter Taylor Swift visited the country with her Eras tour in February 2024. This time of the year is traditionally a quiet time for apparel sales. In a boost to the domestic economy dubbed the “Taylor Swift effect”, retailers showcased dedicated capsule collections for the tour, resplendent in sequins, sparkles, and scarves inspired by the pop star’s various “eras”. This was part...
Euromonitor International's Apparel Accessories in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Apparel Accessories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Apparel Accessories in Australia
Euromonitor International
December 2024
List Of Contents And Tables
APPAREL ACCESSORIES IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to low growth for apparel accessories in 2024
Shein sets trends and responds to consumer demand within mass segment at rapid pace
Gulf between ultra-fast and slow fashion presents challenge within apparel accessories
PROSPECTS AND OPPORTUNITIES
Further scrutiny of discretionary spend likely to impact future category sales
Climate change, casualisation and economic pressures to pose challenges
Online/offline to continue to blur boundaries as brands seek further customer engagement
CATEGORY DATA
Table 1 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 2 Sales of Apparel Accessories by Category: Value 2019-2024
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Apparel and footwear impacted by challenging economic conditions in 2024
Market polarisation, DEI and sustainability emerge as key trends in 2024
Mergers and disruptive DTC models shape competitive landscape
E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 12 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 17 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029