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Alcoholic Drinks in Vietnam

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 66 Pages Euromonitor International June, 2023 EP18023539
Best Price Guarantee
Price from $2,100
Length 66 Pages
Publisher Euromonitor International
Published Date June, 2023
SKU EP18023539

Alcoholic Drinks in Vietnam


In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown measures, due to COVID-19. One major factor to take into consideration as the highly effective management of the COVID-19 situation by the Vietnamese government, which gained international praise. As a result, consumer confidence was not severely dented...

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Vietnam
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 Key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What’s next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery in 2022, thanks to relaxation of social distancing measures, improving economic outlook and impact of key sporting events
Rising prices in wake of Ukrainian conflict
Heineken extends its lead thanks to ongoing investment in new product development, while continuing to forge ahead with its sustainability practices
PROSPECTS AND OPPORTUNITIES
Continued recovery for the on-trade channel
Premiumisation trend will support the expansion of premium and mid-priced lagers
Intensification of competition between two leading players
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery of on-trade channel supports growth of wine, amid increasing competition from beer
Negligible presence for non-alcoholic wine, despite zero-tolerance drink driving laws
Local players see challenges from smaller, imported brands
PROSPECTS AND OPPORTUNITIES
Positive performance expected, in line with the recovery of the economy
Key players will focus on pushing sales during Tet holidays
Local companies to focus on off-trade channel
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 56 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Spirits record buoyant growth in both off-trade and on-trade channels
Key players focus on pushing sales during special events
Soju continues to benefit from influence of Korean culture
PROSPECTS AND OPPORTUNITIES
Positive outlook for spirits
Local white spirit will see stronger competition from soju
Competitive landscape likely to remain fragmented due to a lack of marketing opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
CATEGORY DATA
Table 60 Sales of Spirits by Category: Total Volume 2017-2022
Table 61 Sales of Spirits by Category: Total Value 2017-2022
Table 62 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 63 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 69 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 71 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 72 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 74 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 75 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 76 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 77 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 78 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider/perry records a strong performance, in line with recovery of on-trade channels
Heineken focuses on marketing activities to strengthen its leading position, while new brands begin to find their niche
Modern retail outlets remain key to sales
PROSPECTS AND OPPORTUNITIES
Strong performance expected, in line with the increasing influence of Western lifestyles, but sales of non-alcoholic varieties will remain negligible
New imported brands could add variety, while local craft breweries will enter the market
Retail e-commerce is projected to grow in importance
CATEGORY DATA
Table 81 Sales of Cider/Perry: Total Volume 2017-2022
Table 82 Sales of Cider/Perry: Total Value 2017-2022
Table 83 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 84 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 92 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 93 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales remain negligible in Vietnam
Domestic players test the local waters
PROSPECTS AND OPPORTUNITIES
Sales will remain negligible outside key urban centres
Product innovation will stimulate consumer interest

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