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Alcoholic Drinks in Taiwan

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 69 Pages Euromonitor International July, 2023 EP18064598
Best Price Guarantee
Price from $2,100
Length 69 Pages
Publisher Euromonitor International
Published Date July, 2023
SKU EP18064598

Alcoholic Drinks in Taiwan


In 2022, the local alcohol industry in Taiwan continued to struggle following the outbreak of COVID-19, with bars and restaurants remaining well below capacity compared to 2019. This led to a dominance of sales in the off-trade, with an off-trade/on-trade split of 80:20. Despite the challenges noted by the off-trade, overall total volume growth improved, recording positive growth compared to the decline in the previous two years.

Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Taiwan
Euromonitor International
July 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN TAIWAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
The beer landscape records steady growth following the outbreak of COVID-19
Craft Beer maintains sales through premiumisation and a wide range of flavours
Consumers are drawn towards healthier beer options
PROSPECTS AND OPPORTUNITIES
Seasonal and local flavours to bolster the landscape forward
China’s suspension of Taiwan beer exports may impact the long-term forecast
Solid potential and growth opportunities found in non/low alcohol beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine consumption grows as locals embrace the wine-drinking culture
Wine benefits from consumers changing attitudes as e-commerce sales rise
Consumers under 40-years-old drive growth, seeking new taste experiences from wine
PROSPECTS AND OPPORTUNITIES
The wine landscape will see a decrease due to extreme weather
Alternative countries for wine production become more visible
Domestic production faces challenges despite government promotion
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 58 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 59 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
A solid recovery is driven by rising incomes and growing awareness
Off-trade dominates sales as the use of e-commerce rises
Younger adult consumers of legal drinking age are the target demographic
PROSPECTS AND OPPORTUNITIES
Craft spirits become a larger part of the local spirits industry
The increasing popularity of the cocktail culture presents growth opportunities
Government support will be key for the future growth of local spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2017-2022
Table 63 Sales of Spirits by Category: Total Value 2017-2022
Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 71 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 73 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 76 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 77 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 79 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 80 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
The cider/perry landscape is slowly growing as consumers discover new flavours
The growing health and wellness trend benefits sales of cider/perry
Little change in the competitive landscape as Heineken Taiwan leads
PROSPECTS AND OPPORTUNITIES
The increasing popularity of craft/artisan ciders will continue to drive growth
An increase in cider bars and events drives ongoing awareness
The trend towards fruity flavours benefits cider/perry sales
CATEGORY DATA
Table 83 Sales of Cider/Perry: Total Volume 2017-2022
Table 84 Sales of Cider/Perry: Total Value 2017-2022
Table 85 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 86 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 94 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 95 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing demand for low/no alcohol options drives sales in RTDs
Unique ingredients and flavours shape new product development
New forms of packaging and design ignite interest from consumers
PROSPECTS AND OPPORTUNITIES
Increasing demand for convenience drives growth across the forecast period
Growing competition leads local producers to fight for market share
RTDs looking to develop on-trade sales across the coming years
CATEGORY DATA
Table 98 Sales of RTDs by Category: Total Volume 2017-2022
Table 99 Sales of RTDs by Category: Total Value 2017-2022
Table 100 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 101 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 106 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 107 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 108 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 109 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 110 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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