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Alcoholic Drinks in Peru

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 67 Pages Euromonitor International June, 2023 EP18046728
Best Price Guarantee
Price from $2,100
Length 67 Pages
Publisher Euromonitor International
Published Date June, 2023
SKU EP18046728

Alcoholic Drinks in Peru


In 2022, positive growth was seen from all alcoholic drink categories, with the return of socialising following the outbreak of COVID-19 increasing total volume sales. This has given rise to consumption occasions, allowing beer and RTDs to gain new momentum, attracting consumers through their wider offering and variety, as well as affordable price points. As such, RTDs and beer have taken share from more affordable varieties of wine and spirits.

Euromonitor International's Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Peru
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN PERU
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers consider beer the best economic option, driving sales in 2022
Pilsen surpasses Cristal to lead total volume sales in beer
New launches focus on premium offerings and Mexican beers to drive value growth
PROSPECTS AND OPPORTUNITIES
Craft beers must seek premium positioning in order to increase sales
Draft beer and single-serve presentations become increasingly sought after
Players focus on home delivery services to align with consumers growing demands
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Summary 5 Number of Breweries 2017-2022
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 Sales of Beer by Craft vs Standard 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Budget wines struggle to compete against beer and RTDs
Viñas Queirolo retains its lead through a strong reputation and affordable price points
Borgoña wine loses relevance compared to dry red wines
PROSPECTS AND OPPORTUNITIES
Total volume sales consistently increase across the forecast period
Local wineries focus on innovation to increase awareness and remain relevant
White and rosé wines have greater growth potential as consumers explore tastes
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 48 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 49 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 57 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 58 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Imported brands drive growth as the premiumisation trend rises
The national drink of Peru, Pisco, recovers its sales following the outbreak of COVID-19
Bebidas Premium emerges as a main competitor in spirits
PROSPECTS AND OPPORTUNITIES
On-trade recovery boosts cocktail sales and new consumption occasions
Players need to evaluate strategies to combat inflationary pressure
Social and economic uncertainty reduces short term growth
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 6 Benchmark Brands 2022
CATEGORY DATA
Table 61 Sales of Spirits by Category: Total Volume 2017-2022
Table 62 Sales of Spirits by Category: Total Value 2017-2022
Table 63 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 64 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 70 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 72 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 75 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 76 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 77 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 78 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 79 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
In 2022, imported cider leads the landscape over local production
The interest in cider continues to align to seasonal consumption occasions
Inflationary pressure leads to price increases on the landscape
PROSPECTS AND OPPORTUNITIES
Total volume sales are set to increase consistently from 2023
Dry ciders have become increasingly favoured among local consumers
Growth of local cider depends on standardisation and premiumisation
RTDS IN PERU
KEY DATA FINDINGS
2022 DEVELOPMENTS
Entry of new competitors and launches accelerates growth on the landscape
Four Loko maintains its leadership in RTDs with strong levels of availability
Other RTDs are becoming increasingly sought after, appreciated for their additional benefits
PROSPECTS AND OPPORTUNITIES
Rapid growth as players focus on streamlining their offerings 
RTDs threaten the growth of economic options within wines and spirits
Local wineries offer wine-based RTDs an opportunity for growth
CATEGORY DATA
Table 82 Sales of RTDs by Category: Total Volume 2017-2022
Table 83 Sales of RTDs by Category: Total Value 2017-2022
Table 84 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 85 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 86 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 87 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 88 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 89 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 90 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 91 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 92 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 93 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 94 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 95 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 96 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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