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Alcoholic Drinks in Norway

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 75 Pages Euromonitor International June, 2023 EP18046731
Best Price Guarantee
Price from $2,100
Length 75 Pages
Publisher Euromonitor International
Published Date June, 2023
SKU EP18046731

Alcoholic Drinks in Norway


In 2022, the alcoholic drinks market in Norway was negatively affected by the resumption of cross-border trade and international travel. The prevailing high rate of inflation and consumers becoming increasingly cautious in their spending also had a notable impact on the market in the second half of the year. While other alcoholic drinks categories experienced decline during the year, RTDs continued to see notable growth.

Euromonitor International's Alcoholic Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Norway
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN NORWAY
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Norway's nightlife threatened with wave of bankruptcies
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total volume decline for beer amidst resumption of international travel
Shift towards mid-priced and economy positioned offerings
Flavoured and low alcohol key trends in Norway – driving growth of radler and lite variants
PROSPECTS AND OPPORTUNITIES
Expected development in 2023
Flavours and non alcoholic/low alcohol will be key forecast trends
Uncertain outlook for smaller breweries
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Summary 5 Number of Breweries 2017-2022
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 Sales of Beer by Craft vs Standard 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong decline in off-trade sales of wine
Non alcoholic wine and other sparkling wine are the top performing categories
Still rosé, still red and fortified wine losing share
PROSPECTS AND OPPORTUNITIES
Off-trade volume decline slows in 2023
On-trade faces flat volume trend amidst cautious consumer spending and high alcohol prices
Shift towards lighter, brighter wines and non-alcoholic wine set to continue
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 48 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 49 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 60 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 61 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong decline in off-trade sales of spirits as cross-border trade resumes
Non alcoholic, affordable and local are characteristics of top growing brands in 2022
Focus on sustainable and environmentally friendly packaging
PROSPECTS AND OPPORTUNITIES
Further decline in off-trade expected in 2023, impacted by resuming cross-border trade and consumers getting more cautious with their spending
Norway's nightlife faces wave of bankruptcies in 2023, with smaller venues at risk
Non alcoholic spirits is still niche, but set to grow
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 6 Benchmark Brands 2022
CATEGORY DATA
Table 64 Sales of Spirits by Category: Total Volume 2017-2022
Table 65 Sales of Spirits by Category: Total Value 2017-2022
Table 66 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 67 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 75 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 78 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 81 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 82 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade volume declines due to revival of cross-border trade, inflation, and a shift towards on-trade sales
Flavour innovation and non alcoholic options trendy in Norwegian cider
Norwegian cider producers perform relatively well in Vinmonopolet in 2022
PROSPECTS AND OPPORTUNITIES
Revival of cross-border trade and competition from RTDs set to contribute to decline in off-trade cider sales in 2023
Moderate growth ahead for cider in on-trade
Norwegian small-scale cider set to continue its momentum, but is threatened by consumers becoming more cautious with their spending
CATEGORY DATA
Table 85 Sales of Cider/Perry: Total Volume 2017-2022
Table 86 Sales of Cider/Perry: Total Value 2017-2022
Table 87 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 88 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 96 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 97 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs sees continued growth
RTD cocktails flourish in Norwegian grocery stores
Established brands focusing on new product developments to stay relevant to consumers
PROSPECTS AND OPPORTUNITIES
Slowdown in off-trade volume growth ahead
Hard seltzers set to see consolidation as growth disappoints
Norway’s RTDs market set to continue embracing innovation to target consumer demand for novelty
CATEGORY DATA
Table 100 Sales of RTDs by Category: Total Volume 2017-2022
Table 101 Sales of RTDs by Category: Total Value 2017-2022
Table 102 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 103 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 108 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 109 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 110 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 111 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 112 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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