Market Research Food & Beverage Market Research Beverages Market Research Alcoholic Beverages Market Research

Alcoholic Drinks in Nigeria

Best Price Guarantee Length Publisher Published Date SKU
from $2,275 71 Pages Euromonitor International June, 2024 EP19912480
Best Price Guarantee
Price from $2,275
Length 71 Pages
Publisher Euromonitor International
Published Date June, 2024
SKU EP19912480

Poor economic conditions characterised by high inflation and lower purchasing power negatively impacted alcoholic drinks in Nigeria during 2023. Almost all categories saw volume declines except for spirits, which largely consists of economy spirits. Unit prices increased due to higher excise tax and rising import costs for raw materials and finished products, which can be linked to the depreciation of the local currency. Although alcoholic drinks have normally proven resilient during periods of...

Euromonitor International's Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Nigeria
Euromonitor International
March 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beer sales witness volume decline due to rising prices and weak consumer spending
Economy lager faces decline even as consumers seek cheaper options
Premium lager fairs slightly better in challenging economic conditions
PROSPECTS AND OPPORTUNITIES
Steady growth in beer expected as the economy recovers
Flavoured/mixed lager and premium lager to resume strong growth
Economy lager should drive overall growth even as mid-priced lager recovers
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 101 Number of Breweries 2018-2023
CATEGORY DATA
Table 102 Sales of Beer by Category: Total Volume 2018-2023
Table 103 Sales of Beer by Category: Total Value 2018-2023
Table 104 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 105 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 106 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 107 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 108 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 109 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 110 Sales of Beer by Craft vs Standard 2018-2023
Table 111 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 112 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 113 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 114 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 115 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 116 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 117 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic conditions weaken volume sales in the wine category
Non-alcoholic wine continues to be the preferred choice in Nigeria
On-trade takes the brunt of challenging economic conditions
PROSPECTS AND OPPORTUNITIES
Wine to grow well as economy recovers
Economy and standard brands to continue dominating wine volume sales
Non-alcoholic wine to underpin category growth
CATEGORY DATA
Table 19 Sales of Wine by Category: Total Volume 2018-2023
Table 20 Sales of Wine by Category: Total Value 2018-2023
Table 21 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 22 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 23 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 24 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 25 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 26 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 27 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 28 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
Table 29 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 30 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 31 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 32 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 33 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 34 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 35 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 36 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 37 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 38 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 39 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 40 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 41 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 42 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 43 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 44 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 45 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 46 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 47 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 48 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 49 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Trend towards cheaper alcoholic drinks boosts volume sales
Gin and schnapps are the best performing spirits
Steep price increases prompt sharp decline in volume sales of premium spirits
PROSPECTS AND OPPORTUNITIES
Spirits to grow well, boosted by growing preference among young consumers
New regulations on pack sizes will impact the largest spirit categories
Premium brands to resume fast growth
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 2 Benchmark Brands 2023
CATEGORY DATA
Table 50 Sales of Spirits by Category: Total Volume 2018-2023
Table 51 Sales of Spirits by Category: Total Value 2018-2023
Table 52 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 53 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 54 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 55 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 56 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 57 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 58 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 59 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 60 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 61 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 62 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 63 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 64 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 65 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 66 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 67 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 68 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 69 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 70 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cider/perry sees volume decline due to challenging economic conditions
Cider remains a niche category dependent on social occasions
Non-alcoholic cider/perry performs well
PROSPECTS AND OPPORTUNITIES
Cider/perry to grow well over the forecast period as economy recovers
On trade to perform better than retail as disposable incomes rise
Women to boost demand for cider/perry
CATEGORY DATA
Table 71 Sales of Cider/Perry: Total Volume 2018-2023
Table 72 Sales of Cider/Perry: Total Value 2018-2023
Table 73 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 74 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 76 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 77 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 78 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 79 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 80 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 81 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 82 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 83 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 84 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 85 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sharp decline in volume sales of RTDs
Competitive landscape remains largely unchanged
On-trade sales slump in 2023
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost RTDs sales over the forecast period
Spirit-based RTDs continue to dominate but wine-based RTDs have some growth potential
On-trade channel to perform best as economic conditions improve
CATEGORY DATA
Table 86 Sales of RTDs by Category: Total Volume 2018-2023
Table 87 Sales of RTDs by Category: Total Value 2018-2023
Table 88 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 89 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 90 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 91 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 92 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 93 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 94 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 95 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 96 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 97 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 98 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 99 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 100 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

$2,275
$6,825

Research Assistance

US: 800.298.5699
Int'l: +1.240.747.3093
Live help
Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Other tasks

Cookie Settings