Consumers were cautious with their spending in 2022, as they had to cope with economic uncertainty. Spending wisely meant that consumers preferred to drink at home rather than going out, but also that they were willing to spend more to drink better-quality products, and to experiment with new beverages. This behaviour limited the growth of the industry in volume terms, but was an important driver of value growth. Companies were busy developing and launching new products to respond to consumers’...
Euromonitor International's Alcoholic Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in Mexico
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN MEXICO
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
WINE IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
The production of Mexican wine observes massive growth
Prices of wine increase way beyond inflation
Bepensa acquires La Madrileña
PROSPECTS AND OPPORTUNITIES
Everest Wines to consolidate its distribution
Water scarcity likely to become a major challenge
Concha y Toro launches a low calorie wine
CATEGORY DATA
Table 19 Sales of Wine by Category: Total Volume 2017-2022
Table 20 Sales of Wine by Category: Total Value 2017-2022
Table 21 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 23 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 24 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 25 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 26 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 27 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 28 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 29 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 30 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 31 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 32 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 33 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 34 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 35 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 36 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 37 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 38 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 39 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 40 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 41 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 42 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 43 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 44 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 45 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 46 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising agave prices and US demand for tequila drive up value sales in Mexico
Distribution agreement between Diageo and Arca Continental
Bepensa acquires La Madrileña
PROSPECTS AND OPPORTUNITIES
Consumers’ awareness of inflated on-trade prices might slow down growth
Premiumisation will continue driving value growth
Non alcoholic spirits yet to be explored by consumers
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 2 Benchmark Brands 2022
CATEGORY DATA
Table 47 Sales of Spirits by Category: Total Volume 2017-2022
Table 48 Sales of Spirits by Category: Total Value 2017-2022
Table 49 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 50 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 55 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 56 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 57 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 58 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 59 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 60 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 61 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 62 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 63 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 64 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 65 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 66 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 67 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Affordability favours sales of cider over wine
A small rebound is observed, partly driven by Christmas celebrations
Non alcoholic cider sees sustained growth
PROSPECTS AND OPPORTUNITIES
On-trade might pose an opportunity for cider brands
Concentration of the competitive landscape to restrain innovation
Sales of still light grape wine will continue taking share from cider
CATEGORY DATA
Table 68 Sales of Cider/Perry: Total Volume 2017-2022
Table 69 Sales of Cider/Perry: Total Value 2017-2022
Table 70 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 71 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 72 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 73 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 74 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 76 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 77 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 78 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 79 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 80 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 81 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 82 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
A good performance is observed despite price increases
Home gatherings drive the consumption of RTDs
A dynamic competitive environment drives growth and innovation
PROSPECTS AND OPPORTUNITIES
The sustained growth of convenience stores set to drive growth
E-commerce anticipated to gain share
Cannabis likely to be explored within RTDs
CATEGORY DATA
Table 83 Sales of RTDs by Category: Total Volume 2017-2022
Table 84 Sales of RTDs by Category: Total Value 2017-2022
Table 85 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 86 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 87 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 88 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 89 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 90 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 91 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 92 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 93 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 94 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 95 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 96 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 97 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027