Alcoholic Drinks in Kazakhstan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	60 Pages	Euromonitor International	June, 2023	EP18046771

Best Price Guarantee
Price	from $2,100
Length	60 Pages
Publisher	Euromonitor International
Published Date	June, 2023
SKU	EP18046771

Alcoholic Drinks in Kazakhstan

2022 proved to be a fairly decent year for alcoholic drinks in Kazakhstan overall, albeit with different drivers supporting or suppressing different categories. Wine was the strongest performer, thanks to the emerging prosecco trend and the fact younger adult consumers of legal drinking age are being increasingly drawn to experimentation with wines, based on the experience rather than drinking to get drunk. Beer remains a popular drink in Kazakhstan, although it saw flat (positive) volume growth...

Euromonitor International's Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Kazakhstan
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES: Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS: Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA: Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022; Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022; Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022; Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022; Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022; Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022; Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022; Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022; Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022; Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022; Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022; Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027; Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027; Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027; Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 2 Research Sources
BEER IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Flat growth for beer overall, while non/low alcohol and flavoured variants hold appeal
Draught beer sees its shares decline, due to hiking unit prices and a price-sensitive consumer audience
Beer leaders tap into current trends to maintain their strong places
PROSPECTS AND OPPORTUNITIES
Positive outlook ahead, driven by ongoing new product developments
Flavoured/mixed lager set to attract new products from unbranded “others”
Imported beer set to become increasingly popular as it reduces price gaps and launches special offers
CATEGORY BACKGROUND
Lager price band methodology: Summary 3 Lager by Price Band 2022; Table 17 Number of Breweries 2017-2022
CATEGORY DATA: Table 18 Sales of Beer by Category: Total Volume 2017-2022; Table 19 Sales of Beer by Category: Total Value 2017-2022; Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022; Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022; Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022; Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022; Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022; Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022; Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022; Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022; Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022; Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027; Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027; Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027; Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine attracts a younger, sophisticated, generation of adult consumers of legal drinking age
Sparkling wine sees robust growth, as the prosecco trend takes off
Local player Bacchus maintains its lead, thanks to specialist wine production methods
PROSPECTS AND OPPORTUNITIES
Ongoing sophistication in modern consumers will continue to support wine
Niche of vermouth holds potential
Slow development regarding non/low alcohol wines
CATEGORY DATA: Table 33 Sales of Wine by Category: Total Volume 2017-2022; Table 34 Sales of Wine by Category: Total Value 2017-2022; Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022; Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022; Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022; Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022; Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022; Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022; Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027; Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027; Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027; Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Trends in vodka largely drive the performance of spirits overall
Vodka remains a traditional drink, with novelties failing to take off
Ongoing on-trade recovery and Russian migrants help to support sales
PROSPECTS AND OPPORTUNITIES
Flat dynamics expected, due to maturity and traditional nature of vodka
Whiskies sees some innovation in flavours, while origin storytelling could help raise the profiles of more traditional spirits
Illicit trade remains high – albeit on the decline
CATEGORY DATA: Table 45 Sales of Spirits by Category: Total Volume 2017-2022; Table 46 Sales of Spirits by Category: Total Value 2017-2022; Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022; Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022; Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022; Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022; Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022; Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022; Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022; Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022; Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022; Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027; Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027; Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027; Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider remains a niche in Kazakhstan
Vinzavod Issyk maintains its lead in cider, thanks to modern channel expansion and wide range of products
Potential for cider to grow, due to niche status and low per capita consumption
PROSPECTS AND OPPORTUNITIES
More brands set to emerge, as cider culture gradually grows from a low base
Local players to lead developments in cider culture, with future growth likely to attract multinationals
Non/low alcohol trend not expected to take off in cider
CATEGORY DATA: Table 60 Sales of Cider/Perry: Total Volume 2017-2022; Table 61 Sales of Cider/Perry: Total Value 2017-2022; Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022; Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022; Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022; Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022; Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022; Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022; Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022; Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022; Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022; Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027; Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027; Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027; Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs remains a small category with limited innovations
Local players lead the way, with Riks and Bacchus as the key names in the game
Strong competition from beer remains, with cider as an additional rising threat
PROSPECTS AND OPPORTUNITIES
RTDs sees opportunities ahead – providing the category sees more development
Spirits represent both opportunities and challenges for RTDs
Wine-based RTDs still an area to develop, in line with the prosecco and Lambrusco trends
CATEGORY DATA: Table 75 Sales of RTDs by Category: Total Volume 2017-2022; Table 76 Sales of RTDs by Category: Total Value 2017-2022; Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022; Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022; Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022; Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022; Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022; Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022; Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022; Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022; Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022; Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027; Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027; Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027; Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027